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• Located at the heart of Vieux-Lille, which is the commercial and pedestrian district of the city
• Halfway between the rue de Béthune and the rue Basse, and parallel to the rue de la Grande Chaussée,
• Brands nearby: Zara, Hermès, Superdry, Lacoste, The Kooples…
• An ideally located shop in the most active area of Lille,
• A traditionally looking shop with bricks and beams
• An ideal surface for a market test.
“It is a perfect spot in the center of Vieux-Lille as it is on a shopping street with a lot of traffic. Every national and international brand is next to one another. As a young, dynamic and modern city, in the vicinity of Belgium and an hour away by train from Paris, Lille is the town where a new customer base should be tested. The warm universe of the shop and its hyper efficient format will make it perfect for your pop-up store.”
A methodology (built in the field) and a performance measurement tool (based on past experience) to help you analyse and optimise your sales outlet.
Layout, customer path, recruitment and training of sales staff, cash register software... A project team dedicated to your project, drawing on its knowledge of the field and its trusted partners.
From DNVBs to large groups, implementing an omnichannel strategy results in an average 30% higher customer lifetime value, more loyal and trusting customers with an average shopping basket +12%.
Salespeople as true ambassadors of your brand. Profiles selected according to needs: sector expert, product advisor, representative of the brand's values and storytelling.
Lille and its 230,000 inhabitants is considered to be the capital of Northern France. Known for its warm welcome, its contemporary and timeless heritage, this small city is home to a small district called "Vieux Lille" where ephemeral concepts and novelties are very popular. Vieux Lille is very residential although many tourists come from the North East of Europe, such as Belgium, Germany or the Netherlands.
Considered as a city with a large student population, if you are a DNVB and you want to test your brand, you will certainly reach a clientele looking for novelty, innovative concepts and wanting to be surprised by events. Lille's small businesses are populated by numerous craftsmen and creators. There is a strong sense of solidarity among them which helps French know-how, to keep its importance. This is also what the inhabitants of Lille are looking for and this is what makes the reputation of many brands coming to settle in the capital of the North.
The shop is located not far from large monuments such as the Opéra of Lille, the Vieille Bourse and its commercial gallery, the Grand’Place.
The shop is typical of the spirit of Lille, with its bricks which make it quite elegant.
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