Etienne Marcel
LAB 36 Etienne Marcel
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Overview of the neighborhood
• 3 minutes away from Les Halles by foot, it is a central place with a strong commercial potential
• A dynamic neighborhood during every day of the week, at every hour
• At the crossroads of the rue Montmartre and really close to rue Montorgueil.
• Brands nearby: &Others Stories, The Kooples, Levi’s, Sandro, the Alchemist Atelier…
The + of the shop
• Really bright thanks to its large glazed façade and its very high ceilings
• In front of the mall of the Poste du Louvre
• Important flows during the whole day
Nestore supports you in your project !
Nestore’s opinion
Etienne Marcel, the former neighborhood of the Halles de Paris, is organized around the rue Montorgueil which gathers the most ancient Parisian food businesses, such as the Stohrer bakery.
Today, it is a swanky neighborhood where locals, tourists and employees mix together, and all the important brands have settled there. The average shopping baskets are quite high and customers’ expectations are comprehensive. The 36 rue Etienne Marcel was the theatre of numerous successes realized by Nestore’s customers.
The last pop-up stores in this space
Nestore's support in your pop-up store
A methodology (built in the field) and a performance measurement tool (based on past experience) to help you analyse and optimise your sales outlet.
Layout, customer path, recruitment and training of sales staff, cash register software... A project team dedicated to your project, drawing on its knowledge of the field and its trusted partners.
From DNVBs to large groups, implementing an omnichannel strategy results in an average 30% higher customer lifetime value, more loyal and trusting customers with an average shopping basket +12%.
Salespeople as true ambassadors of your brand. Profiles selected according to needs: sector expert, product advisor, representative of the brand's values and storytelling.
The location of the ephemeral shop
More information about the le pop up and its neighborhood
This pop-up is located in the heart of the 2nd Parisian arrondissement, rue Etienne Marcel, a strong commercial axis in Paris. The surroundings shops are numerous and trendy : Kiliwatch, & Other Stories, Replay, Shinzo… As well as trendy café-restaurants such as Big Mamma, Blend Hamburger or Café Fou.
Neighborhood life and its shops
The street of the pop-up store is perpendicular to the rue Montorgueil, which is known for its numerous brasseries and its dynamism.
Five minutes away by foot from the mall Les Halles, the neighborhood is always full of life and often visited by Parisians. It is the neuralgic heart of the capital, which replaced the former Halls nicknamed the Belly of Paris.
The street of the pop-up store is perpendicular to the rue Montorgueil, which is known for its numerous brasseries, its centuries-old restaurants and the constant flow which fills it with life.
During the week, during breaks or at the end of work day, you will be able to find startupers and executives looking at the windows of high-end shops, or in terraces of cafés-brasseries located in the paved streets. On weekends, the streets are bustling with families who came to spend the day acting as tourists to do large shopping sprees.
You have doubts concerning which neighborhood you should choose? It is right this way.
Description of the pop-up store
The space is bright, completely adjustable and convertible. The ephemeral shop welcomed different brands such as a brand selling swimsuits, ANJA, the Alchemist Atelier, a perfumer, or even the bakery Le Nôtre as well as Soi Paris, a brand selling ready-to-wear clothes.
The big shop-window of the shop allows for the creation of a visual identity. The place also has high ceilings of 4 meters high.
The surface of the ephemeral area is 45m² on the ground floor, and a 25m² basement which can be used for business or as a reserve of 20m².
The pop-up store has Internet access, a sound system, air-conditioning and a water point with toilets.
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