ANJA is a swimsuit brand, launched in 2017, which bet on the pop-up store to reinforce its visibility and its concept. Made stronger thanks to many lessons, it found an omnichannel model which has to do with their eshop and a showroom, even as they use the pop-up to maximise key business periods.
How is it possible to embody one’s brand at point of sale? How is it possible to make one’s concept evolve according to customer feedback?
To elaborate the first in-store concept, to follow-up of key performance indicators (C.A., conversion) & focus on customer feedback (collect opinions).
How pertinent is the in-store concept in the brand development strategy?
To evaluate and compare the performance of each point of sale of the distribution network.
To help setting up an online & offline customer-vision and evaluate the LTV according to recruiting channels.
To measure the experience at point of sale by collecting customer feedback and by making a quantitative evaluation.
« We did more than 5 pop-ups with Nestore. They have exclusive and very commercial places and keep in mind the one necessity for brands: to be profitable. They are also available and support me throughout the process with furniture and well-thought out advice.»
Alexandra Thiltges, founder at ANJA
For the first birthday of the brand, in 2018, the Anja team launched their third pop up store in our shop in rue Etienne Marcel. The idea was to present their new swimsuits collection in a summerlike and bohemian universe. The team chose a busy street to seduce a new customer base. One year before, in 2017, ANJA had already bet on this ephemeral shop and had shared it with Laita, a brand selling leather goods whose inspirations were argentinian.
As the brand is seasonal, it wished to keep on using concept stores and pop up stores while they used their Internet website. That is why, still at the beginning of summer, the brand wished to start the experience again at the Batignolles by using again the colourful universe that smells good like summer.
Anja is a brand that sells swimsuits for women which express all the elegance of a woman. It was created by Alexandra Thiltgès. For her collections, Alexandra finds inspiration in her wishes and in her friends’s wishes.
Her manifesto for her swimsuits? “An elegant femininity, soft, charming and sensual but with this touch of character and joie de vivre.”