How is it possible to embody one’s brand at point of sale while keeping one’s axis of differentiation, which is the fact that products can be personalized?
To identify the space which would allow Petit Picotin to express their identity as a brand, and to measure the performance at the point of sale.
When Petit Picotin settles in an ephemeral shop, it insists on translating its identity and the characteristics which define its strength: a soft and colourful universe, with the highlighting of flagship products, a decoration respectful of the environment made from natural materials (cord, wood), and a warm welcome, almost as if we were home.
One of the particularities of Petit Picotin is that products can be personalized. Therefore, they obviously offer this possibility at point of sale: “otherwise, the pop up would not make any sense”. As you wait for your items, you can talk with the founders of the brand, or read quotes from customers’ children at the counter.
The young brand was founded by Astrid Geffroy, a young and passionate mum. Petit Picotin is a brand dedicated to personalized birth gifts: bags, teddy bears, robes, ponchos, cushions… All products are made from natural materials respectful of the planet. The linen fabric is 100% french.