Ulé by Shiseido

For its launch in Europe, it is in the heart of the Marais, in our boutique at 5 rue des Blancs Manteaux, that the new brand of the Japanese beauty giant, Shiseido, has chosen to settle.

Ulé by Shiseido

Discover the experimentations

Brand issue

How a pop-up store can be used to launch a brand of a large group?

Nestore's part

For its launch in Europe, Ulé wanted to create a successful omnichannel concept in order to evaluate the expectations of their customers. Nestore helped Ulé to find the best pop-up store in accordance with their target and the desired period.

Ulé by Shiseido
Ulé by Shiseido
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Ulé by Shiseido

Ulé's pop-up store, rue des Blancs Manteaux, Marais

The know-how and expertise of the Ulé brand can be discovered in the pop-up store.

Set up as a real green cocoon for a dive into its "eco-farm".

The program:

• An immersion in natrure and a sensory experience

• A reproduction of the real vertical farm system

• A treatment cabin

• Expert sales staff to present the brand's products with Anne-Sophie ROGER.

Ulé, the eco-conscious skincare brand by Shiseido

Ulé is the first brand of the group developed entirely in Europe and is also the first one to use vertical farming, in collaboration with Tower Farm R&D, a start-up specializing in the development of an urban agriculture model.

Near Paris, in Saint-Nom-la-Bretèche, Ulé has built a vertical farm that allows it to grow the three plants used in its formulas and reduce its dependence on worldwide markets.

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