Wilo & Grove is a new generation art gallery which was created by two ex-Christies. As soon as they started, Olivia & Fanny wanted to offer physical encounters to present artists and help people grasp works of art differently. Their distribution channels hinge on a showroom office - the “Wiloft” -, their e-commerce website and recurring ephemeral galeries.
Since the beginning, Nestore has been supporting them along every step of their development.
What is the impact of the size of the point of sale on customer experience and satisfaction?
Taking part in the implementation of the place, and setting up tools to measure performance and customer satisfaction.
What are the evaluation criteria of the point of sale in the context of an ephemeral gallery?
Setting up tools to compare performance to previous experiences and evaluate customer satisfaction.
« We had very specific needs in terms of location and surface for our operations. First, Nestore offered us a selection of pertinent places, gave us advice about the ideal space corresponding to our criteria, then, they made it so it would be in range of our budget. Already two collaborations Nestore x Wilo & Grove, while we’re waiting for the following ones! » (translated from French)
Olivia de Fayet, co-fondatrice de Wilo & Grove
Wilo & Grove’s challenge is to always find a more atypical place so that the brand may transform the pop up store in an ephemeral apartment for the holiday season. It became a more modern apartment, in which the selection of works of art is exhibited in all the rooms. There was a true effort to stage the product, a successful customer experience, it is easier to contemplate having one of the pieces in one’s living room or your bedroom or even to imagine it in one family member’s room.
Fanny Saulay and Olivia de Fayet launched Wilo & Grove after working for the biggest auction house in the world. It is a new generation art gallery which offers works ranging from 50 to 5,000€, that are unique or in limited edition.
Several times a year, they exhibit various artists’s works of art in atypical places. Here, in the pop-up store located in rue Bachaumont, they have mimicked an apartment. Art is then staged in living rooms so that the customer may imagine himself living there.