The Ysé corner

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Discover the experimentations

The issue of the brand:

What layout should they choose to express their identity in a corner? 

Nestore’s part:

To support the process of making the concept come alive and set it up in a narrow space. 

picto lieu

BHV

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April 2018
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Expériencialisation
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Pop-up Creation

The issue of the brand:

What layout should they choose to express their identity in a corner? 

Nestore’s part:

To support the process of making the concept come alive and set it up in a narrow space. 

picto lieu

BHV

picto calendar
picto flèches
picto loupe
picto lieu

BHV

picto calendar
picto flèches
picto loupe
picto guillemetguillemet orange

«Nestore was extremely quick to respond when we needed help to decorate our BHV pop-up, they participated in creating the concept, sourced the necessary furniture and handled the logistics, what an efficiency! » (translated from french)
Clara Blocman, Founder of Ysé

The Ysé corner at BHV Paris 

The pop up store Ysé at BHV is the physical embodiment of the universe of the brand which sells lingerie and the place for the exhibition of its swimsuits. Vintage furniture and dried flowers, the summer season and its swimsuits are indeed there!

Ysé’s Success Story

A women’s brand for women. Created by Clara Blocman in 2012, Ysé is feminine and elegant lingerie that does not cheat: “collections as beautiful and faithful as you, without stuffing”. The brand was born on the Internet and started selling thanks to the Internet. Lingerie is thought and created so that each model may be flattering according to cups and morphologies. Today, the brand managed to create an important community, especially via Instagram, which follows its life every day through its collections. 

Now, the brand has settled in permanent stores in Paris, Lyon, Bordeaux and Aix-en-Provence as well as at the Galeries Lafayette Paris and at Bon Marché.

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