The founders

Jérôme and Mathieu’s encounter is based on the wish to inject magic and flexibility into retail.

Even though they met during their school years, it took a detour by big companies (L’Oréal and Unibail-Rodamco-Westfield) before they could be reunited because of a common ambition: to make retail more agile thanks to the pop-up store.

Since 2015, they have been building bridges between brands and real estate owners, so that the firsts could launch new innovative concepts whereas the seconds could have more flexibility. Convinced by the pertinence of the test & learn approach, they launch Nestore laboratory-shops to support their clients’ transformation.

The founders of Nestore

Nestore's teams

Nestore, it is 11 people who are passionate about entrepreneurship and ephemeral management, they are characterized by complementary skills in real estate, retail and marketing. Does Moving Castle by Hayao Miyazaki, ring a bell? As a reminder, this magical and moving castle has one unique entrance which can open onto different streets, in different cities. Each one of its inhabitants has an essential part to play so that the house may run without a hinch… Nice parallel, isn’t it?


A bit of magic and

flexibility in retail

Photo de l'équipe de Nestore

Our values

Les valeurs de Nestoreschéma nos valeurs
It seems that retail is dead. It seems that the physical doesn’t make sense anymore. It seems that everything can be digitized. It seems that opening a point of sale nowadays is folly.
So, it may be because we love to shake certainties up, but at Nestore, we are convinced by the exact opposite.
  • We believe in customer contact to always learn more about one’s own brand.
  • We believe that living a qualitative experience will be more memorable if it makes all your senses travel.
  • We believe in proximity.
  • We enjoy wandering around and discovering things while we take a stroll.
  • We enjoy our city centers and the life they bring about.
  • We are enthralled by Christmas decorations.
  • We enjoy meeting, talking, getting lost, trying, joking.

  • (And yes, we very much enjoy anaphora).
It is true that retail must be transformed, questioned so that it may evolve and play the part it was always given.
At Nestore, we will be by its side to undertake this mutation and make it last. To push it so that it may have a stronger impact on its direct environment, on its neighborhood, but also on men and women and on the planet.
We are Nestore, and retail is more alive than ever!

Nous sommes Nestore, et le retail est plus vivant que jamais !


« We are Nestore, and retail is more alive than ever! »