Guidelines pop-up stores
Principles and definitions of pop-up stores
Connu également sous le nom de boutique éphémère, un pop-up store est un magasin physique ouvrant ses portes sur une durée déterminée. Par définition “popup” provient de l’anglais “to pop up” signifiant “apparaître”, une boutique qui apparaît et disparaît quelques jours, semaines ou mois plus tard.
Du point de vue de Nestore, le pop up store permet aux marques de faire du testand learn physique : les marques testent un concept, une disposition, un emplacement, une technologie... pendant plusieurs semaines.
-Qu'est ce qu'un pop-up store ? Définition
-L'histoire du pop-up store
-Les différents formats du pop-up store
-Pourquoi créer un pop-up store ?
-Qui peut ouvrir un pop-up store ?
-Le pop-up store, effet de mode ou avenir durable ?
Les grands temps forts
-Guide ultime de la Paris Design Week et Maison&Objet
-Guide ultime de la Paris Retail Week
-Guide ultime de la Paris Fashion
Examples of pop-up shops
Since the 2000s, the pop-up store trend has emerged and ultimately become a part of brands' overall strategy. A variety of players have tried the experiment: luxury brands like Chanel and Chloé, international brands like Nike and Adidas, celebrities, influencers, and even small designers.
Through the pop-up store, brands let their creativity speak for itself and the results are sometimes astonishing! Get inspired ;)
- Selection of original pop-up stores
- Examples of designer and trendy pop-up stores
- Luxury brands are playing the pop-up store card
Best practices: how to do a popup shops ?
Nestore has put together a few best practices for getting started in ephemeral retailing. The success of your pop-up store will depend in particular on a number of steps to be taken before your event: defining the objective, integrating the ephemeral store into the brand's overall strategy, competitive analysis, communication plan, shop location, etc.
The layout of your shop window and boutique, as well as the experience inside, are key factors in the success of your operation.
- Steps to a successful pop-up store
- Estimating the price and profitability of your pop-up store
- When should you organise your pop-up store ?
- In which district of Paris should you set up your pop-up store ?
- Interesting French towns for your pop-up store
measures the success of its pop-up stores
During the event, it will be important to ensure that the customer experience and the customer journey run smoothly. Without losing sight of the fact that once a customer has been recruited to your short-lived shop, it is important to retain them.
To do this, you need to put in place tools to measure the performance of the
to optimise the impact of the pop-up store.
- The pop-up store is a media
- How do you measure the success of a pop-up store?
Optimise your pop-up store's chances of success by calculating its projected profitability!
Specify your project
Launch the performance calculator
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Calculate the projected profitability of your pop-up store in 5 minutes!
