Principles & definitions du pop-up store
A pop-up store (or temporary retail space) is a physical shop that opens for a limited time. The term "pop-up" comes from the English "to pop up," meaning "to appear", these stores appear and disappear after a few days, weeks, or months.
At Nestore, we see pop-up stores as a way for brands to conduct real-world "test and learn" experiments. Brands can trial a concept, layout, location, or technology over several weeks, gathering valuable insights before committing long-term.
- What is a pop-up store? Definition
- The history of the pop-up store
- The different formats of the pop-up store
- Why create a pop-up store?
- Who can open a pop-up store?
- Is the pop-up store a fashion trend or a sustainable future?
The main highlights
- Ultimate guide to Paris Design Week and Maison&Objet
- Ultimate guide to Paris Retail Week
- Ultimate Paris Fashion Guide
Examples of Pop-up stores projects
Since the early 2000s, pop-up stores have evolved from a passing trend to a cornerstone of brand strategy worldwide. Major luxury houses like Chanel and Chloé, global giants such as Nike and Adidas, celebrities, influencers, and even independent designers have all embraced the concept. Pop-up stores give brands a blank canvas to unleash their creativity. And the results can be truly spectacular. Ready to be inspired?
- Selection of original pop-up stores
- Examples of pop-up stores: design and trends
- Luxury brands play the pop-up store card
best practices: How do you create a pop-up store?
A standout pop-up begins with a clear purpose, whether it’s launching a product, building brand awareness, or engaging customers in a new way. Align it with your brand’s strategy, analyze the competition, and choose a location that maximizes visibility and traffic.
The real impact comes from the details: a bold storefront that draws attention and an immersive in-store experience that resonates. When executed well, a pop-up isn’t just fleeting, it’s a memorable moment for your brand.
- Key service providers to set up your store
- The steps to a successful pop-up store
- Estimate the price and profitability of your pop-up store
- When should you organize your pop-up store?
- In which district of Paris should you organize your pop-up store?
- Cities in France that are interesting for its pop-up store
Evaluating the Performance of Your Pop-Up
During the event, it will be important to ensure a smooth customer experience and its journey. Without losing sight of the fact that after recruiting a customer in your pop-up store, it is important to retain them.
To achieve this, you’ll need to implement tools for measuring point-of-sale performance and collecting data, all with the goal of maximizing the pop-up store’s impact.
- The pop-up store is a media
- How do you measure the success of a pop-up store?
Optimize the chances of success of your pop-up store by calculating its projected profitability!
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