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THE LATEST ACRTICLES
June 18, 2024
Showrooms & pop-up stores not to be missed at Paris Fashion Week
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13TH JULY 2023
Flagship Zara Champs-Elysées: innovation to enhance the customer experience at the point of sale
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Digitalisation & omnichannel
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Responsability & impact
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Technology & data
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DNVB
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Customer Experience
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Pop up store and retail
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September 24, 2024
Ethical fast fashion: when retail helps restore a brand image
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23 SEPTEMBER 24
Marseille: Why has this city become an attractive hub for retail brands?
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9th SEPTEMBER 2024
Rent a showroom during Fashion Week 2025: make the event an asset!
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SEPTEMBER 6, 2024
Renting an art gallery in Paris: the new trend of short terms rental spaces
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AUGUST 21, 2024
How Léna Mahfouf breaks the codes of the pop-up store
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SEPTEMBER 19, 2024
From Mylène Farmer to Léna Mahfouf, the pop-up store to immerse yourself in a universe
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JUNE 20, 2024
How to capitalise on the Paris 2024 Olympic Games ?
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APRIL 19, 2024
Carrefour inaugurates a pop-up store in Brussels
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JUNE 30, 2023
The pop-up store: a solution to the explosion in online customer acquisition costs
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Oui
DECEMBRE 21, 2022
Wholesale VS Retail: how do you choose ?
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Oui
NOVEMBRE 7, 2022
How can you optimise in-store merchandising?
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Oui
SEPTEMBER 9, 2022
How do you choose the perfect commercial location?
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Oui
AUGUST 30, 2022
How do you build an omnichannel customer journey?
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AUGUST 3, 2022
NPS guide: definition, calculation and interpretation
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July 26, 2022
How to design an eco-responsible point of sale? The Faguo example
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Oui
March 7, 2022
8 solutions for collecting customer data in store
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November 15, 2021
Measuring customer satisfaction at the point of sale
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Oui
October 26, 2021
The 8 Best Shopify Plugins 2021 for a Unified Brand (E-Commerce and Point of Sale)
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June 11, 2021
Almé Interview: How to build a brand that serves its customers?
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May 31, 2021
Epycure Interview: How to build a strong and (also) responsible brand?
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April 29, 2021
Alven Interview: How to Build a DNVB that Will Please Investors?
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April 16, 2021
Cabaia Interview: Building your brand based on a physical and digital strategy
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December 4, 2022
Designing your eco-responsible store: our advice
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December 4, 2020
How to promote your personalization service in store?
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November 25, 2020
What retail can learn from customer relations in Palace
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October 23, 2020
Setting up a click & collect in store
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September 16, 2020
Furniture rental, the choice of sustainable ephemerality
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June 30, 2020
Man, the future of gender marketing?
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June 14, 2024
Summer kit: brands for the 2024 summer season
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June 3, 2020
Interior design: 5 trendy brands
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May 25, 2020
The keys to greening your pop-up store
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May 22, 2020
Interview By Charlot: personalized plants
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May 8, 2020
Can a brand be feminist?
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May 10, 2020
These companies that help with greening
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Oui
April 30, 2020
Fempo Interview: Menstrual Panties
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Oui
April 29, 2020
Feminist: 5 brands committed to women
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April 19, 2020
Selection of 5 wellness brands to take care of yourself
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Oui
April 16, 2020
The media: the story of a meteoric rise
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Oui
April 7, 2020
Responsible brand: 6 upcycling fashion and decoration brands
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November 21, 2019
Gamification: combining shopping and gaming
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Oui
October 31, 2019
How is Lidl transforming itself while preserving its customers?
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Oui
October 25, 2019
The new Sezane self-service store
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Oui
September 16, 2019
Pop-ups are coming to luxury hotels
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Oui
July 23, 2019
The new Chanel beauty boutique on the Champs Elysées
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Oui
July 18, 2019
Nestore x Unicorn: we are legends
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Oui
APRIL 30, 2023
IKEA City in Paris, an evolving concept
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June 10, 2019
Etam Group's 123 women's fashion brand is modernizing
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May 28, 2019
“Shop in shop”: The new strategy for stores
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May 21, 2019
How to revive physical commerce in France?
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July 17, 2023
Anja Paris: from pop-up store to network of boutiques
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Oui
January 30, 2018
The Zara case: transforming the customer experience using new technologies
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Oui
March 1, 2018
Personalization at the heart of brands’ offerings
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Oui
March 20, 2018
Fuze Tea pop-up store dedicated to disconnection and relaxation
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Oui
April 25, 2018
The rise of virtual reality & augmented reality in retail
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Oui
April 30, 2018
Glossier's Marketing Lesson
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Oui
June 20, 2018
The new H&M flagship on Boulevard Haussman
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Oui
September 13, 2018
Lidl Pops wine cellar in the city center
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Oui
September 19, 2018
Horace: what lyricism behind men’s care?
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Oui
September 25, 2018
China: Trend Setter in the World of Retail?
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Oui
October 9, 2018
Creators’ space at 26 rue des Batignolles
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Oui
January 11, 2019
The Ephemeral Workshop Le Nôtre - Interview
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Oui
January 25, 2019
Tranoï open to all? Never seen before!
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Oui
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