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Retail news and trends blog
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Pop-up guide
THE LATEST ARTICLES
Pop-up store cafes: the new obsession of luxury brands
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July 11 2025
Shein sanctioned by the CNIL: GDPR lessons for retail brands
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SEPTEMBER 9, 2024
Rent a showroom during Fashion Week 2025
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Digitalisation & omnicanalité
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Responsabilité et impact
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DNVB
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Pop-up store & point de vente
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Technologie & data
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Expérience client
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DECEMBER 21 2022
Wholesale vs retail: how to choose?
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Yes
MARCH 17, 2025
Vinted: a first pop-up store to win second-hand luxury!
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January 2, 2024
Retail strategy: the pop-up store as a test and learn tool
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Yes
January 25 2019
Is Tranoï open to all? Never seen before!
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Yes
DECEMBER 16, 2024
How Léna Mahfouf breaks the pop up store codes
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June 18 2024
Unmissable showrooms & pop-up stores of Paris Fashion Week
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Yes
OCTOBER 31, 2024
Shein in Marseille: a pop up store that is the subject of debate
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December 4 2020
How to highlight your personalization service in store?
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Yes
November 25 2020
What retail can learn from customer relationships in Palace
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Yes
April 19 2020
Selection of 5 wellness brands to take care of you
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Yes
APRIL 28, 2025
Why open a pop-up store in Marseille?
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OCTOBER 28, 2025
Pop-up store side event: when the store becomes a brand experience
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March 20 2018
Fuze Tea pop-up store dedicated to disconnection and relaxation
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Yes
October 26 2021
The 8 best Shopify plugins for a unified brand
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Yes
DECEMBER 30, 2024
Pop-up store: the best retail initiatives at the end of the year
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November 15 2021
Measuring customer satisfaction at the point of sale
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Yes
SEPTEMBER 23 24
Marseille: why is it attractive for pop-up stores?
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April 29 2020
Feminist: 5 brands committed to women
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Yes
7 Avril 2020
Marque responsable : 6 marques upcycling mode et déco
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Oui
May 8 2020
Can a brand be feminist?
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Yes
FEBRUARY 24, 2025
Marseille: textile players united against ultra-fast fashion
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SEPTEMBER 6, 2024
Renting an art gallery in Paris: the trend for ephemeral spaces
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October 31 2019
How is Lidl transforming while maintaining its customers?
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Yes
June 30 2020
Are humans the future of gender marketing?
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Yes
September 16 2019
Popups at the rendezvous in luxury hotels
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Yes
16 Avril 2020
Les médias : histoire d’une fulgurante ascension
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Oui
October 8, 2024
Wine shows off in the pop-up stores of the capital
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JUNE 30 2023
The pop-up store: a solution to the explosion of costs
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Yes
JANUARY 24, 2025
The Spurs pop-up: a unique NBA experience in the heart of the Marais
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January 11 2019
The Le Nôtre ephemeral workshop - Interview
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Yes
March 1 2018
Personalization at the heart of brands' offerings
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Yes
October 25 2019
The new Sezane self-service store
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Yes
September 16 2020
Furniture rental, the choice of sustainable ephemeral
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Yes
April 30 2018
Glossier's marketing lesson
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Yes
25 Septembre 2018
La Chine : trend setter dans le monde du retail ?
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Oui
September 13 2018
The Lidl Pops wine cellar in the city center
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Yes
May 22 2020
Interview By Charlot: personalized plants
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Yes
April 16 2021
Cabaia: building your brand with a physical and digital strategy
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Yes
June 11 2021
Interview Almé: building a brand at the service of its customers
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Yes
DECEMBER 4, 2024
IKEA reinvents its blue bag as a pop-up store in London
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APRIL 30 2023
IKEA City in Paris, an evolving concept
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Yes
August 3, 2022
NPS Guide: Definition, Calculation, and Interpretation
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Yes
September 24 2024
Ethical fast fashion: retail makes it possible to improve a brand
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October 9, 2018
Creative space at 26 rue des Batignolles
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Yes
June 3 2020
Home decor: 5 trendy brands
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Yes
May 13 2021
How to relaunch physical commerce in France?
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Yes
NOVEMBER 7, 2022
How to optimize your in-store merchandising?
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Yes
SEPTEMBER 8, 2025
How to rent a pop-up store: the complete guide
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August 30, 2022
How to build an omnichannel customer journey?
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Yes
MAY 22 2023
How to communicate effectively on your pop-up store?
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Yes
SEPTEMBER 09, 2024
How to choose the right commercial location?
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Yes
7 Mars 2022
8 solutions pour collecter des données client en magasin
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Oui
DECEMBER 31, 2024
Mystery shoppers: a dive into the heart of the retail customer experience
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APRIL 19, 2024
Carrefour opens a pop-up store in Brussels
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DECEMBER 2, 2024
Black Friday: between promotions and calls for boycotts
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December 4 2022
Setting up your eco-responsible store: our advice
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Yes
September 9, 2025
Buying a commercial space to rent it: guide 2025
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