Nestore's blog

Solutions are emerging in this market that allow brands to sign up for a temporary but lasting event . At Nestore, we offer a rental offer for modern and designer furniture. Alternatively, you can opt for second-hand furniture, which is what Décollab offers.

So yes, you won't have a store built from scratch with custom-made furniture perfectly suited to your products and brand colors. You'll also have to choose from a catalog of existing furniture and find one that fits the dimensions of your store.

That being said,

• You can choose to furnish your place with furniture that has a soul , that has lost none of its splendor and that will constitute strong pieces in your scenography.
• You also opt for a turnkey solution which will remove the management of furniture transport, handling and removal at the end of the event.
• you can get help with the scenography or simply the layout (if you don't have the skills in-house).
• and above all, you control your environmental impact by choosing an eco-responsible solution .
  

And then there are plenty of solutions for customizing your space. Décollab explained the steps to follow when you choose to rent furniture for your scenario.

Guide to fitting out your shop

1. Identify your needs:

I'm trying to figure out why I need furniture in my space:

• What will they be used for? Will they be used as decorative items, storage, or displays? If so, how much do I want to display?
• How do I want to welcome my client so that they receive the best possible welcome and are in the best possible conditions to buy?
  

2. Understanding the space of the place:

I'm requesting plans to map out the shopping route and organize optimal circulation within the store. The important thing is not to overload it with furniture.

Décollab advice : If I don't have a lot of space, I try to use items that are as little on the floor as possible, with hooks to the wall or ceiling.

3. Define your universe:

The important thing now is to think about my brand identity and my storytelling : what should my customer know when they enter the store? Depending on my brand identity (historical, bohemian, contemporary), I draw from different collections.

4. Personalize the place to reflect my brand:

To personalize a space with rented furniture, you have to play with the accessories :

• I communicate through visuals in pretty frames on the wall or on furniture.
• I use accessories that respect the color charter of the identity and the universe of my brand: objects, mirrors, fabrics or stickers to personalize the furniture.
• Finally, I can also use flowers (adapted to my image) or vegetation to reinforce the well-being inside the place.
  

5. Promote exchange with the customer:

I plan a space that allows me a privileged exchange with my client . The ideal is to be able to delimit this space from the rest of the room with a rug or a screen for example. If you want your client to stay in the store, seating is ideal with perhaps a coffee table and some magazines if you plan to serve them something to hydrate.

Décollab's advice: If I have a shop that doesn't exceed 40m², I define a central piece of furniture with character that occupies the space and will be the highlight of my decor. Then I play with occasional furniture and accessories to furnish the space.

With these tips, you have the tools you need to create a space that aligns with your brand and your values. At a time when 81% of French people would be willing to abandon a brand or retailer if it no longer shared their values, this seems, more than ever, to be the best way to build loyalty.