Retail is a fast-moving, ever- evolving , and agile sector . Some believe that complete digitalization is the future of the sector. This is not our case: customer contact , proximity , and the transport of the senses are, in our opinion, the keys to a successful retail concept. Brands are born while the trend lends itself to their business model, where others fade away. To find your way among all the retail trends in points of sale, we offer a detailed analysis of the hot topics . The retail trend is also a highlighting of brands with strong potential and future growth. Retail is the place of many innovations , and is not ready to weaken.