Octobre Éditions

The pop-up store Petit Atelier Octobre Éditions de Sézane

It is at 38 Rue des Martyrs that the men's fashion brand Octobre Éditions, founded by the creators of the Sézane brand, opens its second Parisian Atelier.

Named Petit Atelier, the brand saw the big picture for its first pop-up store in the 9th arrondissement.

Inside the store, visitors are invited to discover the brand's pieces in a warm and elegant atmosphere. Decorative accessories, a game of mirrors, the combination of materials to dress the store (velvet, wood, coconut) and warm colors... every detail contributes to immersing customers in its universe.

An attention to detail that goes far beyond the layout of the store: street marketing operations, wild displays, collaborations with local businesses or even in-store surprises... Going to the Atelier is much more than living a simple brand experience in a store, it is a global experience that extends to the doors of your neighboring retailers.

A remarkable pop-up operation that will certainly mark the walls of our store, the neighborhood and its visitors!

Octobre Éditions, the men's fashion brand founded by Sézane

Behind Octobre Éditions, hides the Sézane brand, which has unquestionably become the Success story of recent years in the French women's ready-to-wear landscape. Created in 2013, it has in just a few years built a committed community and aroused enthusiasm beyond France.

In 2016, she wanted to address men. The idea is simple: to offer men's wardrobe essentials that are elegant, timeless and vintage inspired. And it is in the footsteps of Sézane, that she reveals her collections over the seasons, online but also at points of sale with corners in the Sézane Self-Service or at Le Bon Marché.

With its Atelier, the men's fashion brand intends to create its own in-store universe and provide its visitors with a global experience.