Mackeene is a brand founded by two brothers who are passionate about adventure and surfing. With a concept already established in Saint Barth, Mackeene called on Nestore to launch on the French market. Their Business being seasonal in France (swimsuit), the pop-up store 36 Rue Etienne Marcel was perfectly suited to adapt the concept to the market before permanent development.
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How can you confirm your foothold in France by adopting an omnichannel strategy?
Transforming our points of sale into laboratories, this first pop-up store made it possible to collect a maximum of information (quantitative & qualitative) in order to analyze in detail the performance of the brand and customer satisfaction.
Etienne Marcel
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How to deploy in France by adopting an omnichannel strategy?
Support for Mackeene during its second iteration with the aim of perpetuating the concept for large-scale deployment. For this second project, exploration of the value of setting up omnichannel commerce, with the unification of the customer database, the unification and management of stock and the implementation of a click & collect module. Building on the lessons of the first edition, development of a more immersive and experiential concept that reflected the brand's commitments.
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“We created a pop-up store because naturally people want to try on a swimsuit and not look at an image. And then feeling the universe of a brand like ours is important, it puts you in a state of mind. So touching the material, seeing the true color, seems totally obvious to me.”
Harold Mackeene, co-founder Mackeene
The Mackeene pop-up shops take up the world of skiing and Saint Barth with harpoons, skateboards, photographs of the island, plants... Harold Mackeene talks about a “Go slow” store. They created a relaxation area with a vintage sofa to chat with their customers so that they could take their time. Her wish is for visitors to feel good in their store.
In the Mackeene pop-up store, you can also find small brands that the founders particularly love, such as Mismo, a brand of bags for men, La Petite Lunette Rouge and Native Sons, or even Miansai, a jewelry brand. These young brands blend completely into the decor of the store and the universe of Mackeene.
Created in 2006, Mackeene is first and foremost the story of two brothers from an island, Saint Barthélemy. Their Caribbean flagship store is located in Gustavia and offers a collection of swim shorts, polo shirts, T-shirts, bath towels, and a carefully considered selection of complementary brands, including sunglasses, bags, bags, surfboards, and books.
The brand's watchwords: functional and chic.
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