Guidelines pop-up stores

83% of French people want to make unexpected and original discoveries outside of the big brands and 75% want to have a place dedicated to the ephemeral near their work or home. Following several years of standardization of the experience during their shopping, consumers want to rediscover a feeling of discovery and surprise.

We keep telling you that customer experience is one of the most important factors in a store. As the definition of a pop-up store indicates, its short-term format offers the opportunity to create a true universe filled with service. It allows you to discover new brands and designers regularly. This is an important point for consumers who are tired of old brands. And for these brands, the ephemeral allows them to renew themselves, rejuvenate themselves, create buzz, or even launch a new product.

The pop up store is also known to attract the media, it is a real event, if it is well done, the items will drop, a good way to get a message across.

So yes, there is a certain trend toward opening pop-up stores, but the fashion trends are based on the way of distributing products within the store itself. Take the example of gamification, a major current trend, but we cannot guarantee the sustainability of this strategy. Fashions go out of fashion and then come back. Pop-up stores, on the other hand , respond to needs that will always exist in the evolving market.

We are therefore firmly convinced that this form of retail is far from running out, quite the contrary!