Guidelines pop-up stores

Absolutely everyone! Whether you're an e-commerce brand, a physical brand, a DNVB, an influencer or anything else... As the definition of the pop up store, it allows you to communicate on the subject of your choice. If you have a project and lots of ideas in mind, why not take the plunge?

For brands that are only present on the web, the aim is to accelerate the development of their brand by meeting their customers and getting their feedback. A new shop is bound to attract curious onlookers.
A potential customer will be more reluctant to buy a brand they don't know on the internet than in a shop, once they've been able to try it on, touch it, smell it... A shop offers all the advantages of a traditional shop: real products and reassurance (sales staff). All the advantages with fewer financial risks! What's more, the ephemeral nature of pop up shop gives customers a special feeling.

Physical brands are also interested in ephemeral events to create a new customer experience with workshops, or for the launch of new products. The latter is a goal widely used by luxury brands. They will use the senses and gamification .

And if you don't want to do a pop-up store alone, you can also partner with several brands to create a concept store! It's a concept that's becoming more and more popular! We're thinking of Pyramid Paris at the Carrousel du Louvre, which launched pop-ups with several French DNVBs .

Often, when Nestore rents a pop up store to a young designer, the latter chooses to share the space with other brands to pool costs. This collaborative approach not only reduces costs, but also benefits from each other's visibility. A designer pop-up is even more relevant when the universes are coherent and address the same target audience. For example, associating a women's ready-to-wear brand with jewelry and accessories designers allows a customer to create a complete outfit in a single location. The shopping experience then becomes more fluid, richer, and more attractive.