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Absolutely everyone! Whether you are a e-commerce brand, one physical brand, a DNVB, a influencer or others.. As indicated by the Definition of pop up store, it allows you to communicate on the subject of your choice. If you have a project and lots of ideas in mind, why not get started?
For brands that are only present on the web, it is a question of accelerating the development of their brand through meeting with their customers and their feedback. One boost for their notoriety, a new store is bound to attract the curious.
A prospect will be more reluctant to buy a brand they only know on the internet in store after having been able to try it, touch it, smell it... A store allows you to obtain all the advantages of a traditional store: real products and reinsurance items (sellers). All the advantages with less financial risks! In addition, the ephemeral side gives a privileged feeling to customers.
Physical brands are also concerned with the ephemeral in order to create a new customer experience with workshops, or for the launch of new products. The latter is a lens widely used by luxury brands. They are going to use The senses And the Gamification.
And if you don't want to do a pop up store alone, you can also partner with several brands to create a concept store! It is a concept that is being developed more and more! We think of Pyramid Paris at the Carrousel du Louvre, which launched pop ups with several DNVB French.
Often when Nestore Rent a store to a young designer, he chooses to share space with other brands to share costs. This collaborative operation not only makes it possible to reduce costs, but also to benefit from the visibility of each other. A creator pop-up is all the more relevant when the worlds are coherent and are aimed at the same target. For example, combining a women's ready-to-wear brand with jewelry and accessories designers allows a client to compose a complete outfit in one place. The shopping experience then becomes more fluid, richer, and more attractive.
