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Nos prestataires de confiance pour aménager votre pop-up store
À travers ce tableur, vous retrouverez tous les contacts directs des prestataires de confiance avec lesquels Nestore est habitué à travailler : enseigne, décoration, végétalisation, vitrophanie...
The essential element to take into account in thelayout of his store is its window. It represents the first impression, the first image that a visitor or walker can have of the brand. It highlights the brand's offer. An attractive window can convince a potential customer to enter the store.
The window is vibrant, a regular update is necessary: depending on the collections in order to present new products, according to the key dates of the year (Christmas, Summer, Easter, Spring) or even an event linked to the brand directly (anniversary, collaboration...).
The traditional mannequin staged in the windows
The traditional windows are filled with models wearing pieces from the key collection, their “best seller” of the season. Brands play the card of making the mannequin less rigid by changing its static position. This is the case of Fendi who creates a staging Where the mannequin poses with Color reminders.
Use of window dressing to brighten up your window
Vitrophanie, also known as stickers, makes the store more dynamic and offers an opportunity to provide a new message that is easy to update.
Diptyque, the famous perfumer, uses it in a creative way by playing with materials and shapes.
Other brands will use it in the form of letters to recall the brand name or slogan or to announce sales.
The window to highlight a flagship product
A lot of brands have best sellers which come back to each collection and go through several years or even generations. This is the case with the Petit Bateau raincoat that everyone knows and the brand is happy to play with it by adding childish visuals.
Tell a story through the layout of your window
The first idea that comes to mind when we talk about telling a story through your window is the windows of department stores such as Les Galeries Lafayette Haussmann or Le Printemps Haussmann during the holiday season. Around a theme, in a magical and enchanting universe, it is a real appointment.
Hermès does it very well the rest of the year, staging its products in a scenography different in each season.
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