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Windows shops inspirations : make your shop attractive
Our trusted partners to set up your pop-up store
In this spreadsheet, you will find all the direct contacts of the trusted service providers that Nestore works with on a regular basis: signage, decoration, planting, glazing, etc.
The essential element to consider in the shop fitting is the window shop. It represents the first impression, the first image, that a visitor or walker may form of the brand. It highlights what the brand has to offer. An attractive window display can convince a potential customer to enter the shop.
The shop window is dynamic, and needs to be updated regularly: according to the collections, to showcase new products, according to the key dates of the year (Christmas, summer, Easter, Spring) or an event linked directly to the brand (anniversary, collaboration, etc.).
Mannequins and busts displayed in shop windows
Traditional shop windows are filled with mannequins wearing pieces from the key collection, their 'best seller' of the season. Some brands are playing the card of making the mannequin less static by changing its static position. This is the case with Fendi, which has created a display where the mannequin poses with colourful reminders.
FENDI ©Fendi
Using window stickers to brighten up your shop window
Window stickers, also known as vitrophanie, can make a shop more dynamic and offer the opportunity to add a new message that is easy to update.
Diptyque, the famous perfumer, uses it creatively, playing with materials and shapes.
Other brands will use it in the form of letters as a reminder of the brand name or slogan, or to announce sales.
Showcasing a flagship product
Many brands have best sellers that come back with every collection and last for several years, or even generations. This is the case with the Petit Bateau oilskin, which everyone knows, and which the brand likes to play up by adding childlike v
Telling a story through the design of your shop window
The first idea that springs to mind when you think of telling a story through your window is the window displays in department stores like Galeries Lafayette Haussmann or Printemps Haussmann during the festive season. Themed around a magical and enchanting universe, it's a real rendez-vous.
Hermès does this very well the rest of the year, showcasing its products in a different scenography each season.
Hermès, Roissy ©La Suite Illustrations
