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Key Takeaways
- Design is a central driver of pop-up stores : it strengthens brand image, sparks curiosity, and creates a memorable experience.
- Brands rely on bold architectural concepts : shipping containers, oversized boutiques, trucks, immersive environments, green walls, and Instagram-worthy spaces.
- Successful design staging begins with selecting a suitable location that fosters creative expression.
- Notable examples include :
- Nike, with its shoe-box-shaped store (New York, 2015) and its immersive pop-up featuring Japanese influences through the Shinzo x Nike collaboration.
- Adidas, reinventing the retail experience with its giant Stan Smith box (London, 2014), followed by an immersive Seoul boutique blending street culture, workshops, and talks.
- Shein, opening its first physical pop-up stores in France to showcase its collection offline.
- COS, creating a minimalist, architectural boutique in Milan that stays true to its design aesthetic.
- Célio x Pokémon, offering a playful, immersive pop-up in Le Marais, featuring a Pokéball Infinity Room.
- Magnum, transforming its pop-up into a gourmet personalization workshop.
- Nutella, building a tasting space centered around jar customization.
- Uniqlo, with its illuminated, high-tech "Uniqlo Cubes" installed in New York and Seattle.
- FuzeTea, designing a relaxing, sensory pop-up reflecting its new product range.
- These examples demonstrate how design, storytelling, and staging can transform a temporary store into an immersive, on-trend experience—perfect for attracting customers and media attention.
Through our examples of pop up stores, we wanted to highlight designer pop-up shops. The pop up store is playing a considerable role in brand image and visually it allowsattracting new customers and intriguing the media.
Different aesthetic means are put in place. Brands play on The format even from the pop-up store (container, XXL product, truck...). Decoration also has an important role with green walls and “instagramable” corners. The idea being to Transmit the brand's universe And of arouse emotion at the visitor's house.
Nike pop-up stores
The Nike pop-up store in the shape of a shoebox in New York in 2015
nike launched one of its first pop-up stores in New York in 2015 in shoe box shape. The aim is to promote their digital application called SNRKS that will allow customers to experience this innovation. Indeed, it will allow customers to Know the availability, the novelty and all the sneakers of the moment. During this pop-up store, fans of the brand were able to discover a unique experience thanks to the original shape of the store and the sneaker machines are set up and which can only be unlocked with the SNRKS app.
The collaboration between the Shinzo x Nike sneaker brands
The famous brands of Sneakers merge and reveal a collaboration between Shinzo and Nike. For this, they create a Parisian pop-up store in March 2017 to reissue the Air Max 1 Atmos Elephant. The aim is to bring to life a Japanese experience to customers: reproduction of the endless crossroads of the capital, the walls are lined with buildings reproducing Tokyo architecture. In order to recreate the universe of Japan, the brand has set up two arcades with a cozy atmosphere.
Adidas is exhibiting its retail innovations in the form of pop-up shops
The famous “shoebox” pop up store by Adidas in 2014
Adidas created a pop-up store in 2014 in London to promote the Stan Smith Collection by opting for a design original and creative from the store. In the shape of shoebox, the brand celebrates in a fun way His 50th birthday ! At your disposal, terminals and a Augmented reality to guide customers during the pop up store. In addition, a tribute to the Stan Smith model, which is a best-selling sneaker in the world with 40 million pairs sold.
The Adidas pop-up store in Seoul in 2018
In 2018, the brand Adidas is growing on the continent asiatic by offering a pop up store at Seoul in South Korea. Having become more and more physically present internationally, the brand is developing a store equipped with different in-store experiences with an interactive exhibition combining nostalgia and modernity. The use of sign urban, industrial combining raw textures decorated with graffiti. Accompanied by all these animations, workshops and conferences have been set up to entertain the visitor.
Shein opens its first physical store in France
The digital ready-to-wear brand SHEIN, opens its first pop up stores in France. Ranging from Paris to Marseille, Shein is expanding on the French market and is finally offering part of its collection in physics. Customers were able to try and find out in reality the universe of the brand.
COS installs its stylish and refined pop up store in Milan
The ready-to-wear brand COS Set up a pop-up store in Milan with a very stylish decor sleek and stylish. The store at industrial style was designed by interior designers. Graphic and minimalist, just like the COS brand, a place worth visiting.
Through its minimalist and industrial aesthetic, COS draws inspiration from the successful pop-up stores of luxury brands.
The Célio x Pokémon collection in an exclusive pop up store in the Marais
One exclusive pop up store in the Marais for a collaboration between Celio and Pokémon. The pop-up store dedicated to fans of the Pokémon saga, takes place in Paris in a total immersion in the Pokémon universe in the ready to wear. Unprecedented, the brand offers a Pokéball Infinity Room. The store's decoration theme is japan, of Café Aki is both offered to each visitor.
Creation of a pop-up store workshop “Magnum Pleasure Store”
Tasting appointment: installation of the pop up store Magnum Pleasure Store at the arrival of sunny days in 2019 in the 4th arrondissement. A genuine taste experience with the possibility of personalize its ice cream with different toppings and toppings according to everyone's desire. It was a first in terms of physical experience for an ice cream brand.
Creation of a pop-up store for the Nutella spread brand
Nutella creates his pop up store in a shopping center in Los Angeles in the United States. Something to awaken The taste buds of a lot of spread consumers! Their objective is to offer tastings and to promote the various possibilities of personalizing of the brand. It is an interesting way to build loyalty its customers and to offer a customer relationship to brand followers.
The Uniqlo high-tech cube pop up store
Opening a pop up store Uniqlo illuminated with a particular design in the middle of New York, named the “Uniqlo Cubes”. The facades of this pop up store were made for surfaces High-tech. Uniqlo cubes are installed in seattle. Customers are invited to come and visit, shop the collections and discover the treasures that are hiding inside this pop up store. A play of light was created so that The cubes remain illuminated at night.
Uniqlo has differentiated itself by creating a unique experience. Similarly, numerous brands are opting for original pop-up stores to capture attention and leave their mark.
The Coca-Cola Company launches the Fuze Tea pop up store
Inauguration of the brand FuzeTea Through a Pop up store in Paris in the Sentier district. The brand has set up A scenography in an atmosphere very cozy and chill. We also notice A zen space and unripe where customers can come and settle and Relax while drinking a cold tea. Of sensory experiences are offered there in order to discover the different FuzeTea ranges.
Conclusion :
Design pop-up stores showcase how brands use aesthetics to drive experience and stand out in their pop-up shop. Through spectacular architecture, lighting, graphics, or interactive elements, each concept captivates and moves visitors. These formats have become genuine creative laboratories where brands experiment with new concepts, enhance their storytelling and elevate their identity through carefully crafted pop-up stores. By creating visually innovative experiences, brands prove that pop-up stores are powerful strategic tools for making an impact, building customer relationships, and generating media buzz."
