Guidelines pop-up stores

Through our examples of pop up stores, we wanted to put the spotlight on designer pop-up shops. Pop-up stores play a major role in brand image, and visually they attract new customers and intrigue the media.

Different aesthetic methods are used. Brands play on the very format of the ephemeral boutique (container, XXL product, lorry, etc.). Decoration also plays an important role, with plant walls and "Instagrammable" corners. The idea is to convey the brand's universe and arouse emotion in visitors.

Nike pop-up stores

Nike's ephemeral shoebox shop in New York in 2015

In 2015, Nike launched one of its first pop-up stores in New York in the shape of a shoebox. The aim was to promote their digital application called SNRKS, which will enable customers to find out about this innovation. Customers will be able to find out what's available, what's new and what sneakers are currently on sale. During the pop-up store, fans of the brand were able to discover a unique experience thanks to the original shape of the shop and the sneaker machines set up, which can only be unlocked with the SNRKS app.

The collaboration between sneaker brands Shinzo x Nike

The famous sneaker brands merge and reveal a collaboration between Shinzo and Nike. To do so, they created a Parisian pop-up store in March 2017 to re-release the Air Max 1 Atmos Elephant. The aim was to give customers a Japanese experience: a reproduction of the capital's endless crossroads, the walls were lined with buildings reproducing Tokyoite architecture. To recreate the world of Japan, the brand has installed two arcade kiosks with a hushed atmosphere.

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Adidas showcases its retail innovations in the form of ephemeral boutiques

The famous "shoebox" pop-up store by Adidas in 2014

Adidas created a pop-up store in London in 2014 to promote the Stan Smith collection, opting for an original and creative design for the boutique. In the shape of a shoebox, the brand celebrated its 50th anniversary in a fun way! The pop-up store features kiosks and augmented reality to help customers find their way around. There's also a tribute to the Stan Smith model, one of the world's best-selling trainers, with 40 million pairs sold.

The Adidas short-lived shop in Seoul in 2018

In 2018, the Adidas brand is expanding on the Asian continent with a pop-up store in Seoul, South Korea. The brand, which has become increasingly present physically on an international scale, is developing a shop featuring a range of in-store experiences with an interactive exhibition combining nostalgia and modernity. The use of urban, industrial signage combining raw textures with graffiti. Alongside all these activities, workshops and conferences have been set up to entertain visitors.

Shein opens its first physical shop in France

The digital ready-to-wear brand SHEIN has opened its first pop-up stores in France. Stretching from Paris to Marseille , Shein is expanding into the French market and is finally offering part of its collection in physical stores. Customers were able to try on and discover the brand's world in real life .

COS sets up its sleek design pop-up store in Milan

COS, the ready-to-wear brand, is setting up a pop-up store in Milan with a sleek, design-led decor. The industrial-style shop was designed by interior design architects. Graphic and minimalist, just like the COS brand, it's a place to visit.

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The Célio x Pokémon collection in an exclusive pop-up store in Le Marais

An exclusive pop-up store in the Marais for a collaboration between Célio and Pokémon. The pop-up shop, dedicated to fans of the Pokémon saga, is taking place in Paris in a total immersion of the Pokémon universe in ready-to-wear. For the first time, the brand is offering a Pokéball Infinity Room. The boutique's theme is Japan, and Aki coffee is offered to every visitor.

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Creation of a "Magnum Pleasure Store" pop-up shop

Rendez-vous dégustation: the Magnum Pleasure Store pop-up store will open in the 4th arrondissement in 2019. A real taste experience with the possibility of personalising your ice cream with different toppings to suit your taste. It was a first in terms of physical experience for an ice cream brand.

Creation of an ephemeral boutique for the Nutella spread brand

Nutella has opened a pop-up store in a shopping centre in Los Angeles in the United States. It's sure to tantalise the taste buds of many a spread consumer! Their aim is to offer tastings and to publicise the various ways in which the brand can be customised. It's an interesting way of building customer loyalty and creating a customer relationship with the brand's fans.

The Uniqlo high-tech cube pop-up store

Opening of a Uniqlo pop-up store lit up with a special design in the middle of New York, called the "Uniqlo Cubes". The facades of this pop-up store were designed for high-tech surfaces. The Uniqlo Cubes are located in Seattle. Customers are invited to visit, shop the collections and discover the treasures hidden inside the pop-up store. A light show has been created to keep the cubes illuminated at night.

The Coca-Cola Company lance le pop up store F

The FuzeTea brand is launching a pop-up store in the Sentier district of Paris. The brand has set up a scenography in a very cozy and chill atmosphere. There's also a zen, green space where customers can sit back and relax with a cold cup of tea. Sensory experiences are on offer to help customers discover the different FuzeTea ranges.