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In the stages of pop up store guide, it is important to go through the inspiration phase. Since the 2000s, numerous pop up stores have already been created by international, national, luxury brands or even celebrities. Very beautiful achievements have impressed people by their design, format or originality.
Influencers are following the pop up store trend
From digital to physical : web celebrities, mainly YouTubers, bloggers or even Instagramers, have now become essential within brand communication strategies. Today, brands are going even further than simple product placement and are partner with influencers to create their pop up store, as Jennyfer did for example with Léna Situations in 2020, in order to benefit from the fame and attract the audience of the young influencer.
Another case ofinfluencers who open their pop up store, those who launched their brand. We can mention Chloebbbb and her jewelry brand Maison Dorée with whom we created two pop up stores in 2020, Caroline Receveur and her pop up store Wandertea, or even Kylie Jenner, Kim Kardashian, Negin Mirsalehi...
A boon for influencers to meet their community, develop your brand, and Going from digital to physical.
Overview of flagship pop up stores associated with influencers
Original pop up stores
From big brands to small businesses: Several brands are choosing to launch into original pop-up shops and atypical in order to attract customers. Instagram, Shiseido and other brands have chosen to install themselves with a decoration that is very linked to the visual in their Pop up store. As did Instagram and its fully connected pop-up store in the center of Paris and its decoration very flowery and vegetal.
Trendy and designer pop-up shops
Decorating is a great way to create interaction with the customer and attract them by passing by the pop up store. Of multinationals suchlike Nike or Adidas have set themselves the goal of creating A designer pop up store and out of the ordinary! We think in particular of the Stan Smith shoebox from Adidas, the pop-up store Nutella, or the ephemeral design space from COS.
Luxury brands are embarking on the ephemeral
Luxury brands are innovating day by day to bring novelty, prestige and above all a unique experience to their customers. We'll see that brands like Dior, Hermès or even Burberry offer us quality pop-up stores. You can discover our Pop up store luxe and find all the ideas already created and find Hermès and its pop up store called Hermès!
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