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At Nestore, we’ve had a real soft spot for this pop-up store at 49 rue du Four. The space is both generous and inviting, allowing brands to make it their own instantly. The lower levels, often overlooked, are a real advantage here: fully refurbished, they offer endless possibilities for events or storage.


A pop-up space with the right size and location for your audience and objectives. A dedicated team supporting your project, relying on on-the-ground expertise and trusted partners.
Advice and recommendations for service providers (merchandising, layout, decoration…).Personalized follow-up to answer your questions after the opening.
A methodology (built from real field experience) and a performance tracking tool (enriched by past projects) to help you analyze and optimize your point of sale.

Rue du Four, tucked away in the iconic Saint-Germain-des-Prés district, embodies Parisian elegance and cultural vibrancy. Surrounded by designer boutiques, art galleries, and literary cafés, the area attracts a curious and inspired clientele looking for unique experiences. Both tourists and Parisians stroll through this refined yet relaxed atmosphere, an ideal setting for brands seeking visibility. Opening a pop-up store on Rue du Four means securing a showcase in a neighborhood where lifestyle and retail naturally come together.
The pop-up store at 49 rue du Four stands out for its generous volumes and architectural character. With 130 sqm on the ground floor filled with natural light and two fully renovated basement levels, the space offers a blank canvas for creative and immersive installations. Its high ceilings, refined materials, and strategic location on a major retail axis make it a rare venue where brands can express their universe without limits. Whether for a collection launch, a temporary exhibition, or a showroom, this boutique combines prestige with versatility.