Nestore's blog

Data management and customer relations with Shopify plugins

#1 Klaviyo : Powerful and functional email marketing tool

Nearly all Nestore customers recommend this CRM solution. If you're looking to build lasting relationships and increase your revenue, Klaviyo will be your best ally.

Thanks to the direct integration with Shopify, your database segmentation is more powerful . It is based on user behavior on your e-commerce site (purchase history, abandonment, Customer Lifetime Value, etc.) and your physical store (thanks to Shopify POS). Thanks to this, Klaviyo offers you a centralized and unique database .

The features you find on other email marketing tools are also present: setting up flows (scenarios), scenario library , email personalization. 

We can already hear salespeople asking us, “But what does it actually bring in?” Having centralized data allows Klaviyo to offer a comprehensive analysis report that will allow you to optimize your campaigns based on key information: your site visitors, your loyal subscribers, and your established customers.

A #must if you want to send more than 2-3 automatic emails per week.

Who is it for? This is an advanced e-marketing tool designed for expanding and consolidating e-commerce sites.

Advantages : simple integration with Shopify and therefore a global vision thanks to a complete database recruited from the different distribution points

Cons : Given the many features, learning can be steep; you need to take the time to learn the platform.

Price : a rate based on the size of your contact list: from $50 for 2,000 contacts to $100 for 5,000.

Shopify app rating : 4.2/5 (1283 votes)

#2 Gorgias : the customer service specialist, linked to Shopify

Focus on the most complex after-sales issues? This is what the platform offers, centralizing requests via email and social media . According to Romain Lapeyre, co-founder of Gorgias, 60% of the total volume of customer service revolves around 10 simple questions (order tracking or cancellation, refund, exchange, etc.).

By using artificial intelligence , you can automate repetitive tasks on related queries, with the aim of dedicating most of your time to calling customers who have more complex issues and increasing their satisfaction .

An essential tool if you are using multiple channels of conversation with your customers!

Who is it for? For all businesses with a social media community that requires significant moderation.

Benefits : centralize all customer requests in a single interface, a real time saver in internal organization.

Disadvantages : the price is quite high, take into account the ratio of time saved/investment in the tool

Price : from $60/month

Shopify app rating: 4.7/5 (455 reviews)

#3: Enquire Labs : Implement an attribution model for your acquisition campaigns

Are you always wondering where your customers are coming from? Whether they came from an Instagram post, a podcast, or your pop-up from 3 weeks ago? This app gives you the answer by giving your customers a voice.

After each purchase, a survey appears on the order confirmation page (the famous “post-purchase survey”). This is the solution for building a robust attribution model and understanding the relevance of each of your touchpoints. And, above all, for personalizing your communications afterwards.

And obviously, the advantage is that it integrates directly into the Shopify ecosystem. Responses integrate directly into Klaviyo, for example.

Who's it for? A #must-have for brands that already have multiple acquisition channels running and would like to better understand them. For brands just starting out, it's more of a #nicetohave , even if we find it extremely relevant.
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Benefits : This tool will allow you to ultra-personalize all your communications as well as understand what really allows you to recruit your customers to target your investments.
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Indicative pricing : starting at $10 per month. Ecosystem integrations cost up to $30 per month.
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Shopify App Rating : 5 out of 101 reviews.

#4 Lifetimely : the application that allows you to measure the value of each customer.

Here, we're entering into an analysis worthy of a master's work. It's a powerful tool, which we don't necessarily recommend for brands just starting out. Rather, it's for brands looking to move up a gear, to move up a level.

You'll be able to view (among other things) the evolution of the LTV at 30, 60, 90 and 120 days, the average time between each order as well as the relationships between each product. Great for informing cross-sell and up-sell strategies.

Who is it for? A brand that averages 100 or more orders per day and is wondering how it could improve its performance.
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Benefits : Exceptional customer support, highly relevant insights, and a connection to your tool ecosystem.

Cons : Apparently, none! The brand gets 5 out of 5.

Indicative price : Entry-level at $19 per month, professional at $49 per month.

Shopify App Rating : Note that on Shopify, the brand has a 5/5 rating out of 255 reviews. This is unprecedented.

Organize your logistics with Shopify plugins

#5 Bigblue : an end-to-end e-commerce logistics service integrated with Shopify

What if we told you that once your products are listed on your site, you don't have to do anything else (logistically speaking, at least)? And all without going through a major account like Amazon?

Bigblue is recommended to small and medium-sized e-retailers to manage your logistics issues from A to Z while maintaining your customer experience .

With Bigblue, you can choose personalized packaging, goodies to include in the package, personalized tracking emails from order to receipt, etc.

Once determined, thanks to its warehouses and partners, the startup handles shipping your package and notifies you when stocks are running low. You can track your shipments in real time thanks to the dedicated platform and use the time saved to anticipate after-sales service, supplier issues, etc.

The added bonus? Shopify integration is just one click away.

A #must-have if you are in a small structure and the logistics of your products is wasting your time and customers.

Who is it for? SMEs with between 150 and 5,000 orders per month.

Advantages : not everything is automated, there is a conscientious and responsive team behind to take care of the orders.

Disadvantages : Do your calculations carefully to determine whether it is more financially profitable to use this solution rather than having the logistics in-house.

Price : Free Shopify installation, prices per package (€4.80/small package order / €6.65/medium package order / €7.45/large package order)

Shopify app rating : 5/5 (12 reviews)

#6 Shipup : personalized order tracking

In pursuit of the post-purchase customer experience. It's no secret that there are friction points related to package delivery (lost packages, late deliveries, etc.), and generally, you're not really responsible for what happens after your product leaves the warehouse.

An unhappy customer lost because of the carrier? No way! That's why we really encourage our customers to invest in an order tracking tool like Shipup.

The tool will ease your customer queries like "where is my package?" because they will receive real-time, personalized tracking notifications and will be able to track their package directly on your e-commerce site. You will therefore be able to focus on after-sales service and be (very) responsive to incidents like "lost package" and therefore resolve the problem before the customer becomes upset.

The tool will also allow you to better estimate the delivery time of your packages, first at the time of purchase and then between each stage. Always with the aim of making the post-purchase customer experience as smooth as possible .

Who is it for? The client base is very broad, ranging from The Bradery platform to Leclerc, including Blissim and Petit Bateau.

Advantages : in addition to a drastic reduction in customer service emails, the tool is directly linked to the CRM, customer files are updated and in the event of incidents you have rapid access to the contact to react.

Cons : A lack of support from the Shipup team was noted a few times, which explains the not necessarily very positive rating.

Indicative price : from €181/month.

Shopify app rating : 3.7/5 (17 reviews).

Improve the payment experience with Shopify plugins

#7 ReCharge Subscriptions & Payments : the subscription payment solution

Have you considered integrating subscriptions into your business model? According to McKinsey, the product subscription market is growing by 100% annually worldwide.

If you offer products or services for regular use, it's easy to add a subscription offer to your products with Recharge. The benefit of a subscription is that it increases customer retention and engagement with the brand.

With ReCharge, you can turn single products into subscription options . A flexible payment method, as the customer can modify or cancel their subscription directly without going through you. This subscription management tool integrates seamlessly with your marketing tools, such as CRM, order management, and inventory management.

A #nicetohave if your product fits this format! Typically, we think of Nespresso capsules, Respire deodorant, Joone diapers, etc.

Who is it for? SMEs that rely on products or services for regular use.

Advantages : “plug and play”, very easy to integrate, the tool allows you to offer your customers a new way of consuming without rethinking your entire management.

Cons : Noticeable issues with the customer service portion of the app.

Price : starting at $60/month and 5¢ per transaction

Shopify app rating : 4.6/5 (406 reviews)

#8 Alma : payment in installments online, in store and remotely

A boost to your sales? According to Prestashop, paying in 3 installments increases turnover by 20% and the average basket by 60% .

Specializing in split and deferred payment services , Alma allows you to install a plugin on your e-commerce site or cash register software and gain payment flexibility . Payment is guaranteed by the Alma platform, you receive the money immediately, all without administrative work .

A #nicetohave if your products are in a high price range, paying in installments can tip the balance when you're hesitating.

Who is it for? For SMEs in a period of growth who need to convince new prospects to take the plunge.

Advantages : without commitment and without setup costs, you can test the tool over a given period and see if the tool really boosts your sales.

Disadvantages : a commission is set up so that Alma can get paid, you can share it with your customers (and sometimes it makes them grind their teeth).

Price : 3.8% commission for installment payments and 0.75% for cash payments.

Trustpilot rating : 4.8/5 (1643 reviews)

In summary, the Shopify plugins that caught our attention

#1 Klaviyo : Powerful and functional email marketing tool

#2 Gorgias : the customer service specialist

#3 Enquire Labs : Implement an attribution model for your acquisition campaigns

#4 Lifetimely : the application that allows you to measure the value of each customer.

#5 Bigblue : an end-to-end e-commerce logistics service

#6 Shipup : personalized order tracking

#7 ReCharge Subscriptions & Payments : the subscription payment solution

#8 Alma : payment in installments online, in store and remotely

And what are your essential Shopify plugins?