Flair, French brand of women's bodysuits, seduced Parisian retail with a first pop-up store at 66 Legendre Street, Paris 17. A year later, she tried her hand at Le Marais, with the pop-up store at 119 Old Temple, Paris 3.
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How to organize a retail offer to present the entire range of bodysuits, and promote made in France? Which neighborhood to acquire new customers?
Find a pop-up store that is easy to set up, adapted to the brand's high-end positioning, in a CSP+ and family neighborhood.
66 Legendre Street, Paris 17
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Where can I meet my target customers, in a district other than Batignolles?
Define a target neighborhood with a CSP+ clientele aligned with Flair's values.
119 Rue Vieille-du-Temple, Paris 3
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Flair, a high-end brand, has opened a pop up store in Rue Legendre, offering a physical shopping experience. In a refined and minimalist space, customers discover unique and elegant pieces. Why this location in the 17th arrondissement? A dynamic and residential neighborhood, a CSP+ clientele and a modern pop-up with a beautiful window with a display! Ideal for strengthening its high-end positioning, the ideal location for a 100% fair brand!
Within our trendiest pop-up in the Marais, the brand offers a scenography in the image of its latest collection. Wicker rug, cactus and camel suede sofa: welcome to Lanzarote! A cozy and assertive atmosphere, to physically welcome a community concerned with the traceability of its purchases.
For Flair, the bodysuit is not just a piece of clothing. Thanks to its tanga finish, it prevents marks under clothing. Its perfect cut combines sensuality and comfort, and its snap button system makes it practical to put on. Flair's DNA is to create second-skin, timeless and elegant pieces effortlessly. Inspired by what they would like to wear, they offer unique garments that can be worn again and again. The bodysuit thus becomes a wardrobe essential, synonymous with comfort and sustainable style.
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