Flair, a French brand of women's bodysuits, seduced Parisian retail with its first ephemeral boutique at 66 rue Legendre, Paris 17. A year later, she tried her hand at the Marais, with a pop-up store at 119 Vieille du Temple, Paris 3.
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How can you organize a retail offering to showcase the entire bodysuit range and promote the Made in France brand? Which neighborhood should you choose to attract new customers?
Find a pop-up store that is easy to set up, suited to the brand's high-end positioning, in a CSP+ and family-friendly neighborhood.
66 rue Legendre, Paris 17
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Where can I meet my target customers, in an other district than Batignolles?
Define a target neighborhood with a CSP+ clientele aligned with Flair values.
119 rue Vieille du Temple, Paris 3
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Flair, a high-end brand, has opened a pop-up store on Rue Legendre, offering a brick-and-mortar shopping experience. In a refined and minimalist space, customers discover unique and elegant pieces. Why this location in the 17th arrondissement? A dynamic and residential neighborhood, a CSP+ clientele, and a modern pop-up with a beautiful window display! Ideal for strengthening its high-end positioning, the dream location for a 100% fair brand!
In our trendiest pop-up in the Marais, the brand offers a scenography in the image of its latest collection. Wicker carpet, cactus and camel suede sofa: welcome to Lanzarote! A cosy, assertive atmosphere, to physically welcome a community concerned about the traceability of its purchases.
For Flair, the bodysuit isn't just a piece of clothing. Its thong finish prevents marks under clothing. Its perfect cut combines sensuality and comfort, and its snap closure makes it easy to put on. Flair's DNA is to create second-skin pieces that are timeless and effortlessly elegant. Inspired by what they would like to wear, they offer unique garments that can be worn again and again. The bodysuit thus becomes a wardrobe essential, synonymous with comfort and lasting style.
