Little sister of Refiners, dedicated to children, the founders were aware that even more than for adults, a location was key in the deployment of the brand. They therefore asked us to create the first pop-up store to test a concept and the family neighborhood par excellence, Les Batignolles, in order to potentially develop there.
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How to embody your digital brand within the point of sale? Is the point of sale relevant in the development plan of your brand?
Concept work in stores, implementation of performance measurement tools and data collection in terms of customer satisfaction.
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Batignolles
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“After several discussions for Les Raffineurs, we finally made a first collaboration with Nestore, for Les Petits Raffineurs. We were very pleasantly surprised by the quality of their addresses, which attest to their retail expertise in the selection of their locations. Moreover, their responsiveness and availability made our operation simple to manage and profitable. Thank you Nestore and see you soon for the second operation;)”
Julien Bergis, co-founder of Les Raffineurs
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The Les Petits Raffineurs pop-up store is characterized by a simple and contemporary style, a few plants with a “jungle” spirit bring life to the store. The products serve as “decoration” by being arranged in different ways (on the wall, on the floor, on the shelves...). The use of natural materials such as wood and wicker recalls the brand's seamless customer experience.
Les Petits Raffineurs is a selection of products & activities for children aged 0 to 6 of types: stuffed animals, stuffed animals, books, music, creative hobbies. Little sister of the famous brand The Refiners, Les Petits Raffineurs are fans of pop up stores. The Batignolles district is perfect for targeting families with young children. The shop is then transformed into a playground for children.
