Mijuin has started meeting its Parisian clientele, with his first pop-up store In the 9 rue Commines, Paris 3. A seduction operation, with a location in the fashion district: the Nord Marais.
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How to take your first steps in Parisian retail?
Find the sector that corresponds to the brand's target, and a format that is easy to adapt
9 rue Commines, Paris 3
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How to promote Norman know-how in the heart of the Marais?
Identify a store with an easy to set up format to reconcile the two identities of Gllu and Mijuin
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The scenography of the pop up store was designed to highlight the brand's flagship material: linen! The plus of this store? The possibility of touching up your parts directly on site. The location is ideal for reaching a CSP+ clientele, and boosting the reputation of Mijuin. A great way to introduce the brand into the hearts of Parisians...
The brand takes its name from the period when flax blossoms: in mid-June. With the ambition to make it an emblem of ecological and social transition, the brand has three commitments: a short circuit in Normandy, sustainability, and promoting the quality of life and professional integration in its workshops. The brand is setting up a pop-up store in its region, and is now trying to conquer the Parisian market!
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