Mijuin has set out to meet its Parisian customers with its first pop-up store at 9 rue Commines, Paris 3. A seduction operation, with a location in the fashion district: the Nord Marais.
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How do you get started in Parisian retail?
Find a sector that corresponds to the brand's target audience, and a format that is easy to set up.
9 rue Commines, Paris 3
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How to promote Norman know-how in the heart of the Marais?
Identify a store with an easy-to-fit format to reconcile the two identities of Gllu and Mijuin
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The pop-up store has been designed to showcase the brand's flagship fabric: linen! What's the best thing about this boutique? The ability to touch up items directly on site. The location is ideal for reaching a high-skilled clientele and boosting Mijuin's profile. A great way to introduce the brand to Parisians...
The brand takes its name from the time when the flax flowers: in mid-June. With the ambition of making it an emblem of the ecological and social transition, the brand has three commitments: a short Norman circuit, sustainability, and encouraging quality of life and professional integration in its workshops. The brand has set up pop-up stores in its region, and is now trying to conquer Paris!
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