Meuf Paris is an essentially digital, militant brand which protects the condition of women. After a mitigated first in-store experience, the brand wanted to test a second time the physical channel with a bustling location to evaluate the relevance of a shop for their model. This test allowed them to assert that in that state, the digital aspect was the priority in their development strategy.
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What location suits the identity of the brand best? How relevant is its retail concept?
To source the location, to participate in the furnishings, and to set up tools to measure performance and customer satisfaction.
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Rosiers
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Armed with an industrial and futurist look (rocket, planets…), the Meuf Paris ephemeral store matches their new collection with purple and silver tones.
What can we find there? Sweats and tee-shirts made of organic cotton with feminist incriptions which question clichés; a contest enigma to solve in the fitting room as well as a photobooth to leave with a souvenir algonside one’s shopping partner.
Meuf Paris is a brand which sells tee-shirts and accessories with messages promoting “woman power”. The founder, Claire Succo, uses clothes to express her values and opinions. Adding to messages inscribed on the Meuf Paris products, each tee-shirt is made of organic cotton and made in France.
The brand grew after its collaboration with the belgium singer Angèle in her clip “Balance ton quoi” with the Académie Antisexism.
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