Meuf Paris is an essentially digital activist brand that defends the status of women. After a mixed initial experience in a store, she wanted to do a second test on a very busy location to assess the relevance of a store in their model. This test allowed him to affirm that, as it was, digital was the priority in their development strategy.
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What location corresponds to its brand identity? What is the relevance of its retail concept?
Sourcing the site, participating in the development, and implementation of tools to measure performance and customer satisfaction.
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With an industrial and futuristic look (rocket, planets...), the Meuf Paris pop-up store matches their new collection in purple and silver tones.
What do we find there? Organic cotton sweatshirts and T-shirts with feminist inscriptions that shake up stereotypes; an enigma competition to be solved in the fitting room as well as a photobooth to leave with a souvenir with your shopping partner.
Meuf Paris is a brand of T-shirts and accessories with “woman power” messages. Founder Claire Succo sees clothing as a way to express her values and opinions. In addition to having messages about Meuf Paris products, each T-shirt is made of organic cotton and made in France.
The brand grew following its collaboration with the Belgian singer Angèle in her video “Balance your what” with the Antisexism Academy.
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