To celebrate the centenary of its iconic perfume Folie Bleue, created in 1925 for Henri Matisse's muse, Parfums Godet is opening a unique pop-up in the heart of Paris at 9 rue du Marché Saint-Honoré . Designed as a true tribute to the house's olfactory heritage and its artisanal expertise, Sonia Godet offers tailor-made creations, by appointment!
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How to introduce a historic brand to the Parisian market, preserving its heritage while attracting new customers?
Selection of a strategic and flexible location to divide the space into two distinct spaces: exhibition of the House's different ranges and design of tailor-made perfumes.
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9 rue du Marché Saint Honoré, Paris 1
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One of the highlights of this pop-up is the presence of the perfume organ, brought directly from Saint-Paul de Vence by Sonia Godet. This instrument allows customers to participate in personalized perfume creation workshops in her pop-up store, by appointment, offering a unique sensory experience and strengthening the bond between the brand and its Parisian community. In collaboration with Meubles de France
Parfums Godet , founded in 1901 by Julien-Joseph Godet, continues a family tradition of fine perfumery. After a period of inactivity in the 1950s, the brand was relaunched in 2016 by Sonia Godet, the founder's great-granddaughter, who discovered the old bottles in the family attic in Saint-Paul de Vence. This revival aims to preserve the family's olfactory heritage while adapting it to contemporary tastes.
To celebrate the centenary of the iconic fragrance "Folie Bleue," created in 1925 for Henri Matisse's muse, Parfums Godet has opened a pop-up store at 9 rue du Marché Saint-Honoré in Paris . This temporary store offers visitors an immersion into the brand's universe, with the opportunity to discover 26 fragrances, including historic creations and new releases.
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