On the occasion of the centenary of his iconic perfume Folie Bleue, created in 1925 for the muse of Henri Matisse, Parfums Godet invites itself into the heart of Paris with a new pop-up at 9 Rue du Marché Saint-Honoré. Designed as a true tribute to the olfactory heritage of the house and its artisanal know-how, Sonia Godet offers tailor-made creations, by appointment!
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How to introduce a historic brand to the Paris market, while maintaining its heritage while attracting new customers?
Selection of a strategic and flexible location to divide the location into two distinct spaces: exhibition of the House's various ranges and the design of tailor-made fragrances.
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9 rue du Marché Saint Honoré, Paris 1
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One of the highlights of this pop-up is the presence of the perfume organ, brought directly from Saint-Paul de Vence by Sonia Godet. This instrument allows customers to participate in workshops to create personalized fragrances in its pop up store, by appointment, offering a unique sensory experience and strengthening the link between the brand and its Parisian community. In collaboration with Les Meubles de France
Godet perfumes, founded in 1901 by Julien-Joseph Godet, perpetuates a family tradition of fine perfumery. After a period of inactivity in the 1950s, the brand was relaunched in 2016 by Sonia Godet, great-granddaughter of the founder, who discovered the old bottles in the family attic in Saint-Paul de Vence. This revival aims to preserve the family's olfactory heritage while adapting it to contemporary tastes.
To celebrate the centenary of the iconic fragrance “Folie Bleue”, created in 1925 for the muse of Henri Matisse, Parfums Godet opened a pop-up store at 9 rue du Marché Saint-Honoré in Paris. This pop-up store offers visitors an immersion in the brand's universe, with the opportunity to discover 26 fragrances, including historic creations and new products.
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