By Charlot reinvents the relationship with plants and imagines them as real decorative elements.
We supported them in creating their first physical location with a test and learn approach. After several iterations of the concept, By Charlot deployed it in a second store in the 17th arrondissement, in our Pop-up store in Batignolles.
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What is the relevance of a point of sale in defining its customer journey?
Implementation and evaluation of its first retail concept. Their goals: improve the customer experience and analyze its impact on the customer journey. Implementation of a coherent base system to manage the multiplicity of interaction channels, in particular the various shops.
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Batignolles
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What is the best neighborhood in Paris to open a store?
Choice of a new neighborhood to test a new clientele By Charlot before creating a permanent store.
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“In fact, retail allows us not to reach a different clientele, to reach the same customers, but to reach them in a physical way and especially to be able to offer experiences with a little more flavor than we could do online. And I was talking about collaboration earlier. It will be a good way to be able to express yourself in terms of scenography and to introduce unique collections, capsules, etc...”
Charles Fossey, co-founder By Charlot
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Based on the principle that the plant is a living and beautiful product that needs to be seen, it seemed obvious to the two founders to create a By Charlot pop up store in the family neighborhood of Batignolles. Each pot being customizable online, they wanted to replicate the experience in physics. The shop is like a workshop in which the uniqueness of each plant emerges.
The idea of By Charlot was to restore houseplants to their former glory by merging the pleasure of giving and the green plant. By selecting the plants directly from the producer and by themselves, the founders set up a short circuit, without intermediaries.
The pots are worked with brass and ceramic. Everything is obviously customizable with vinyl labels.
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