In which city should you open your pop-up store? More commonly known as the "pink city ," Toulouse has a population of almost 500,000 and is located in the Pyrenees. Capital of Occitanie, it is the 4th largest city in France after Paris, Marseille, and Lyon.
Marked by its architecture specific to the south of France, it attracts many visitors each year and bears a symbol known throughout the country, the Toulouse violet . This small flower earned it the nickname “city of violets” and gave it the reputation of cultivating the best violets in the world. The Canal du Midi, recognized as a UNESCO World Heritage Site, also gives it an undeniable force to attract tourists.
On the commercial side, the city is renowned on a European scale for its aeronautics and space industry thanks, in particular, to the presence of the parent company Airbus. In 2009, 2012 and 2015, it was considered the most dynamic city in France , thanks to the presence of its many students. Also having a sporting appeal, more precisely, for rugby, it holds the record on a continental scale with its twenty French and European championship titles. Added to this is Toulouse's gastronomy, particularly with violets, sausages and cassoulet, which are very popular both in the city and on a larger scale, in the country.
Toulouse, or the Pink City, is therefore very well known for its attractiveness and dynamism . Toulouse residents and visitors love to stroll and explore the city center, thus giving a sure value and strength to your ephemeral concept.
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