Guidelines pop-up stores

Organizing a pop-up store, yes... but in which city ? Choosing the location is a strategic step to maximize the impact of your temporary store. Each destination has its own specificities: local clientele, tourist flow, commercial dynamism... This is why it is essential to adapt its location to your brand objectives. If you are looking for a location that is accessible , touristy , lively and economically attractive , the superb city of Lyon stands out as a leading option.

Pop-up store rental in Lyon

Capital of gastronomy , Lyon is a city with more than 500,000 inhabitants. Ideally located in the Auvergne-Rhône-Alpes region, it is considered a geographical crossroads of France. Halfway between the Massif Central and the Alps, it enjoys a strategic position in the north-south traffic in Europe. Lyon is therefore very often prized as a stopover city for getting from one point to another, thus offering it many visitors.

The history of this industrial town is characterised by three areas: textiles, particularly silk; the chemical industry and, more recently, the image industry. It has also focused on cutting-edge technologies such as pharmaceuticals and biotechnologies.

As the second-largest student city in France, Lyon boasts a number of major universities and schools, enabling it to organise a wide range of festive and cultural events. It also has a rich architectural heritage, with the Vieux Lyon district, the Fourvière hill, the Presqu'île and the slopes of the Croix-Rousse all renowned by locals and tourists alike.

Thanks to this diversity, the city of Lyon has become so attractive that it has been voted the most attractive city in France. In recent years, the city has seen the emergence of a number of pop-up stores, notably around Place Carnot and Place des Jacobins. Within the city, there is also a Village des Créateurs, at the Grand Hôtel Dieu, whose role is to support start-ups, demonstrating the strong inclination of local residents towards trends.