How do I create a pop-up store?

In this third part of Pop up store guide, we are going to show you the best practices in the creation of your pop-up store.

The steps to a successful pop up store

In The steps to a successful pop up store, we find at the top of the list the Definition of the objective. For what purpose do I want to create a pop-up store? The objective should never be lost sight of during the entire store creation process. This can be the promotion of a novelty, the search for notoriety, a communication call... After this stage, it will be easier to Search for a location that corresponds to the brand. Then, always with the objective in mind, you will have to organize the pop-up store with dMy experiences, theArrange, recreate the brand's universe. The pop-up store is a medium that will get a message across.

When should you organize a pop up store?

In connection with brand goals, it is important to ask yourself When to organize a pop up store ? What Is the time of year relevant for my brand to open a pop-up store? There is obviously no single answer to this question since everything depends on the final purpose of the pop-up store. We are experiencing very intense periods for traditional trade. The Christmas gift period, starting in mid-November. The start of sunny days, starting at the beginning of June. But also Fashion Week.

However, these intense periods have the defect of making the rental more expensive. La notoriety of your brand, sound offering And thefinal objective We will define the ideal period for launching your pop-up store.

Where to organize your pop up store?

In setting up your ephemeral operation Choosing the location of your pop-up store is important. La City of Paris and its various neighborhood environments (Le Marais, Batignolles, St Germain des Prés...) have already been fans of creating pop-up stores since the 2000s. The locals are used to these ephemeral concepts.

However, the pop-up store is not exclusively reserved for the capital, quite the opposite. Cities such as Lyon, Marseille, Bordeaux or even Nantes are very interesting in terms of reputation and return on investment.

So how do you choose? It all depends on your brand. It will be a question of being consistent with its objectives and its target. A pop-up store on a busy street is not an end in itself. Watch and analyze the traffic in question, does it correspond to your brand and its target audience? A location that is a little less busy but with a consistent clientele is better than the other way around. In addition, it is relevant for your budget, a busy street will be more expensive than a less busy street.

Be curious, stroll around the neighborhood and soak up the atmosphere! Go to the nearby stores, ask the retailers, look at the behavior of their customers. In the meantime, find our guide to Parisian neighborhoods and cities in France.

• In which district of Paris? Marais, Saint-Germain des Prés, Batignolles, Montorgueil, Montmartre
• In which cities in France? Marseille, Paris, Lyon, Lille, Lille, Lille, Lille, Bordeaux, Toulouse, Nantes

Calculate the price and profitability of the pop-up store

To support you in your approach and in opening your store, We created An excel document. This one will help you quickly estimate your costs and profits to assess the potential profitability of your ephemeral operation, taking into account your areas of expenditure and your turnover estimates.

In addition to the resulting financial result, there are other benefits, in terms of reputation, loyalty, customer knowledge... which should be measured with specific metrics. Our team is available to help you assess all the returns on investments related to your operation.