Guidelines pop-up stores

Setting up your pop up store in a tourist location is a good idea to reach a wider clientele . But in which cities should you organize your pop up store ?

Marseille, known as a tourist destination and ideally located on the Mediterranean coast, could be an interesting city for your pop-up store. With a population of over 850,000, Marseille is the oldest city in France and experienced a real commercial boom in the 19th century before becoming an industrial city, thanks in particular to its river port. Marseille is France's leading port, thanks to its location on the Mediterranean coast and its direct proximity to many countries.

In Marseille, the quality of life is known as the city of "coolitude": people like to take their time, wander around the city and stroll around, a very positive point for your pop-up store! Marseille is also a city of culture. In 2013, it was elected European Capital of Culture. Festivals and events fill the city's neighbourhoods, much to the delight of residents and visitors alike!

Marseille is a great place to live. With its commercial, tourist and festive aspects, it is a varied city, marked by a strong dynamism where inhabitants and visitors like to treat themselves. Setting up a pop-up store in a sunny city like Marseille means you can reach a wide target audience, thanks to the many high points of the festive season and the high tourist season, and it's a good way of finding out about your type of customer.