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• At the heart of 17th arrondissement
• Located a few meters from the streets of Lévis and Villiers, as well as the Place du Docteur Félix Lobliggeois, particularly lively and surrounded by shops, terraces, restaurants and picturesque bistros
• Iconic neighborhood in constant evolution, very captivating for its trendy, commercial and family side at the same time. It is known for its quirky shops and quaint brasseries.
• Exceptionally bright thanks to its large glass storefront
• The elongated layout and wood-effect flooring create a spacious, airy feel
• Equipped with an electric shutter, a recessed area for a fitting room, and a water point


Ideally positioned at the crossroads of two complementary neighbourhoods — Batignolles and Villiers — the area attracts a loyal, family-oriented, affluent clientele with a strong appetite for new concepts. It’s an ideal location to test a brand, tap into consistent and captive foot traffic, and develop customer loyalty and long-term value through repeat purchases.


A pop-up space with the right size and location for your audience and objectives. A dedicated team supporting your project, relying on on-the-ground expertise and trusted partners.
Advice and recommendations for service providers (merchandising, layout, decoration…).Personalized follow-up to answer your questions after the opening.
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A methodology (built from real field experience) and a performance tracking tool (enriched by past projects) to help you analyze and optimize your point of sale.

‍Rue des Dames is a lively street in the 17th arrondissement, nestled between Villiers and Batignolles. It enjoys a strategic location just steps from Rome metro station and close to the vibrant Boulevard des Batignolles. The surroundings feature a mix of trendy boutiques and foodie destinations such as Brutus for crêpes and cider, or Mamma Primi from the Big Mamma group. The atmosphere is family-friendly during the week and animated on weekends, with a genuine neighbourhood spirit. Rue des Dames perfectly embodies the evolving identity of the 17th: a balance of Parisian charm and modern energy.
Pop-up store descriptionThis boutique on Rue des Dames enjoys excellent natural light thanks to its fully glazed façade, enhanced by discreet, modern lighting. The space is efficiently arranged and includes built-in storage to keep everything organised. An electric shutter ensures secure closing, and a water point adds practicality, making the space well-suited to a variety of retail or experiential setups.