It was at 92 rue des Dames that Céladon chose to host its very first pop-up sale, marking a key milestone in the brand’s development. Designed as a true meeting point with its community, this temporary store brought the brand’s universe to life and allowed visitors to discover its creations in an intimate and authentic setting. More than just a retail space, it embodied a project that had only recently come to life.
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How can Céladon test its physical retail appeal and build a first direct connection with its customers beyond digital channels?
Supporting Céladon in finding a relevant location to successfully launch its first physical retail experience through a pop-up store.
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92 rue des Dames
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Located in a lively residential neighborhood, the Céladon pop-up store at 92 rue des Dames provided strong visibility for the brand’s launch. The space was designed in a simple and welcoming way, highlighting the products while encouraging interaction with visitors. This first temporary store enabled the brand to test market interest, sell its initial collections, and lay the groundwork for future growth.
This pop-up store in Paris perfectly illustrates the value of temporary retail spaces for emerging brands: testing a market, building an engaged community, and gathering real customer feedback.
Founded in 2020, Céladon creates ceramic products rooted in Portuguese artisanal expertise. The brand stands out for its authentic approach, durable pieces, and commitment to building long-term relationships with European partners.
Through its collections, Céladon offers everyday objects that are both aesthetic and functional, designed to last. Following the success of this first pop-up store, the brand continues to grow by strengthening its production and preparing new temporary retail experiences.
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