In Le Marais, at our pop up on 95 rue Vieille-du-Temple, premium footwear label Augusta The Brand chose to begin its Parisian journey. A first chapter written at a signature Nestore address: a choice that was anything but accidental.
For the duration of an exclusive pop-up, the brand took over our space to introduce Parisian women to its vision: shoes that strike the perfect balance between comfort and elegance. Designs created for those who move through the city effortlessly, without ever compromising style for practicality.
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A first step into the Paris market: how to make a lasting impression from the very first pop-up store.
To guide Augusta every step of the way: from selecting the right boutique and location to shaping the scenography — drawing on a deep understanding of Paris and its unique codes.
95 rue Vieille-du-Temple, Paris 3rd
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With a clean, elegant scenography that perfectly highlighted the brand’s colorful pieces, Paloma and Cristina Rato embraced a vision that was both simple and ambitious: that every Parisian woman could find her perfect pair.
For this first appearance in France, the founding sisters of Augusta left nothing to chance. They chose our pop-up space, tucked along one of the Marais’ most vibrant streets: a location with steady foot traffic throughout the week and into the weekend.
Mary Janes, ballet flats, sandals: the full collection was thoughtfully showcased, like an open invitation to step into the first days of summer with style and ease.
Behind Augusta lies more than just a footwear label: it’s a story of sisterhood and shared creativity. Paloma and Cristina Rato have infused every detail of the project with their creative spirit, making their bond the thread that runs through the brand’s identity.
That closeness is reflected in their designs: shoes created to accompany women through every moment of their day, from morning meetings to dinners with friends, without ever compromising elegance for practicality.
At Augusta, shoes are designed by women, for women.
