Easter egg hunt at Plaq's pop-up store ! The Chocolate Factory is setting up shop at 38 rue des Martyrs , in a boutique that smells deliciously of cocoa.
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Find a location that is adaptable to the brand's universe, in order to create different spaces (instant hot chocolate, pastries, product ranges)
Identify the ideal neighborhood to test the brand's branding against its competition, with a diverse audience to increase its awareness during the Easter period.
38 rue des Martyrs, Paris 9
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Organized into three distinct spaces (cash register and hot chocolate service, Easter range, and the brand's flagship products), the pop-up store invites visitors to discover all facets of the brand. The space is entirely white to highlight the colorful packaging and the visuals hanging on the walls. As soon as you enter the pop-up store, your taste buds will salivate with pastries to savor and the smell of a fresh hot chocolate. A pop-up store to melt your heart...
La Manufacture Plaq offers chocolate in its purest simplicity, with traceable beans and artisanal production. These are the perfect treats to help you fall (or fall back) in love with chocolate. The boutique-manufacturer is located in the 2nd arrondissement of Paris: a production workshop, boutique, or café, this retail outlet caters to all chocolate desires. A vibrant social media community has grown around the brand and its values, ideal for promoting their pop-up store.
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