On the hunt for Easter eggs at the Plaq pop-up store ! The Chocolate Factory is located in 38 Rue des Martyrs, in a shop that smells like cocoa.
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Find a place adaptable to the brand's universe, in order to create different spaces (minute hot chocolate, pastries, product lines)
Identify the ideal neighborhood to test the brand's branding against its competition, with a diverse audience to increase its notoriety over the Easter period.
38 rue des Martyrs, Paris 9
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Organized into 3 distinct areas (hot chocolate cashier and service, Easter range, flagship products of the brand), the pop-up store invites visitors to discover all facets of the brand. The place is entirely white in order to highlight the colorful packaging, and the visuals hanging on the walls. As soon as we enter the pop up store, our taste buds salivate with pastries to enjoy, and the smell of a minute hot chocolate. A pop up store to melt hearts...
Manufacture Plaq offers chocolate in its pure simplicity, traceable beans and handmade production. Ideal delicacies to fall (or fall back) in love with chocolate. The factory-boutique is located in the 2nd arrondissement of Paris: production workshop, shop or café, this point of sale brings together all chocolate desires. A great community on the networks has been built around the brand and its values, ideal for communicating on their pop up store.
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