On the occasion of Paris Design Week, the French lighting publishing house Baccaris has taken over our pop-up store at 36 rue Étienne Marcel, Paris 2. In the heart of the hyper-center, the address offers exceptional visibility and a continuous flow of visitors, perfect for unveiling its iconic ADEI, FOLD and BILBO creations.
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How can you take advantage of a highlight to present the House's new collection?
Identify a space that resembles a galery/showroom, in an accessible and accessible corridor from Paris
36 rue Etienne Marcel, Paris 2
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During the Paris Design Week, Baccaris transformed our pop-up on Rue Étienne Marcel into a bright window. Located in a central district with a large number of visitors, the pop-up store attracts decoration enthusiasts as well as curious people out for a stroll. Thanks to this strategic location, the brand offered an immersion in its universe by staging its three flagship creations. At Nestore, we love these long curtains with the House's lights on them.
This operation perfectly illustrates the effectiveness of a Pop-up store to strengthen the reputation of a brand and generate qualified traffic, in a short but intensely targeted time.
Baccaris is a French publishing house founded by Jean-Edouard Cistacq and Myriam Magra, both driven by a shared passion for design and timeless objects. Inspired by the heritage of his great-grandmother, a collector of oil lamps, Jean-Edouard developed a fascination for light and shapes from childhood. With Myriam, with ten years of experience in the world of design, they create a house that reflects their image: a dialogue between tradition and modernity. Each Baccaris lamp is both functional and poetic, designed to enhance interiors through the nobility of the materials and the timelessness of the lines. A house that leaves its signature during Paris Design Week, with a pop-up store in a very dynamic neighborhood.
