Francesca and Sabrina launched Le Medulle in 2016. This laboratory is the result of their many passions: flowers, fragrances and crafts! They trusted us for their first pop-up store in France , in the Haut Marais at 9 rue Commines.
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Which neighborhood and which target audience is suitable for these artisanal products?
Identify a shop that is easy to set up, in an area with a local and tourist population.
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9 rue Commines, Paris 3
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The scenography is completely immersive, surprising the viewer with each new glance. By using string lights on their storefront, they optimize the conversion of passersby by easily engaging them. Music also helps in this process. In short, Le Medulle has managed to offer a very visual glimpse of its universe, despite the small 25m² of the boutique on rue Commines! And at Nestore, we loved the experience!
The Medulle pop-up store embraces the three passions of its creators, Francesca and Sabrina. Through flowers, fragrances, and crafts, they create original and unique creations. Created in 2016, this project is constantly evolving. One concept will persist: sharing their passions through workshops, pop-up stores, and other exhibitions! After several years of exhibiting in Italy, they are now launching their business in France.
