Francesca and Sabrina launched Le Medulle in 2016. This laboratory is the result of their many passions: flowers, fragrances and crafts! They trusted us for their first pop-up store in France, in the Haut Marais at 9 Commines Street.
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Which neighborhood and which target is suitable for these handmade products?
Identify a store that is easy to set up, in a neighborhood with local and tourist populations.
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9 rue Commines, Paris 3
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The scenography is totally immersive, leaving the viewer surprised at each new glance. By using string lights on their front, they optimize the conversion of passers-by by easily appealing to them. Music also helps with this process. In summary, Le Medulle managed to offer a very vivid glimpse of its universe, despite the small 25m² store on Rue Commines! And at Nestore, we loved the experience!
The Medulle pop up store takes up the three passions of its creators, Francesca and Sabrina. Through flowers, fragrances and crafts, she composes original and unique creations. Created in 2016, this project is in constant evolution. Only one notion will remain: the sharing of their passions via laboratories, pop up stores or other exhibitions! After a few years of exhibiting in Italy, she is now launching herself on French territory.
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