Lenôtre, known for its activity in caterer and its network of shops, wanted to do a pop-up at 36 Rue Etienne Marcel to test new things: a new concept for a new target. They then used some of these lessons in the renovation of one of their permanent stores.
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How can I reach a new target and improve my conversion rate?
Nestore co-built with Lenôtre his concept to be tested based on a market study and the analysis of his data: development of the concept, choice of products, drive-to-store.
At the same time, we evaluated the performance of the concept and its sustainability.
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Etienne Marcel
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“We were seduced by the size of this very beautiful place, ideally located. In addition, we appreciated the listening and openness of the Nestore teams who did their utmost to meet our needs.”
Marine Ricklin, Communication Manager at Lenôtre
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It is in order to highlight chefs, products and to exchange with new customers by settling in a new neighborhood, Etienne Marcel, that Lenôtre created his pop up store.
“Baking, you know, is not made to feed people, but to offer them something sweet to share.” Gaston Lenôtre
Lenôtre pastry is a collective of chefs with the transmission of knowledge at the heart of their approach. Chefs combine innovation and quality to adapt to demanding customers. Lenôtre embodies the “Parisian House of Delicacies” in warm living spaces. They have 3 types of concepts: “gifting” adapted to small surfaces, it is found in tourist areas; the “corner” in which the offer evolves throughout the day; as well as the “Café Lenôtre” with a sweet and savory offer where you can taste the products on site or to take away. Today, there are 11 Lenôtre stores in Île de France and one in Cannes.
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