Herbarium Is a Herbarium mark developed by two sisters Marion & Pauline. Born in digital, the brand quickly developed in stores with a strong concept that has evolved through various experiments, in particular with Batignolles.
.webp)
.png)
To what extent does a fixed location reinforce the power of its brand and its customer experience?
With very convincing initial feedback, support in the search for a first permanent location, refinement of the concept in a first own store.
Implementation of measurement tools (performance & customer satisfaction).
Assessment of the relevance of workshops in brand strategy (loyalty, acquisition).
Data collection management.
.webp)
.webp)
Batignolles
-min.png)
.avif)
.avif)
“Nestore has always found places according to my needs, they are very attentive and very proactive.”
Marion Ruilhat, co-founder of Herbarium
.webp)
The Herbarium pop-up store has opened its doors in the family neighborhood of Batignolles. The minimalist and country style of the store make it possible to highlight the brand's pretty frames of dried plants. Dust off the image of herbariums by creating workshops where customers can create their own herbarium with flowers dried beforehand by the Herbarium team.
A boutique workshop that combines a decoration shop and uses the codes of florists.
The modern and minimalist herbarium is the idea of the brand created in 2016 by Marion and Pauline, two creative sisters who are passionate about the poetic universe of plants. Their concept is a shop-workshop, located in the Batignolles district, making it possible to establish transparent communication on the herbarium manufacturing process. Today, Herbarium has collaborated with several brands such as Sézane, L'Artisan Parfumeur or even Caudalie.
.webp)
.webp)