To celebrate its first anniversary, the DNVB My name is Gigi Paris is moving into our pop-up at 66 rue Legendre, Paris 17. A way to share your vision of beauty in the smallest details, and to bring your community together... For real!
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How to carry out your first retail operation?
Identify the brand's target customers and their consumption habits
66 rue Legendre, Paris 17
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To celebrate its first anniversary, My Name is Gigi Paris held its first pop-up in the 17th arrondissement. The event brought together the brand's community around its elegant collection of accessories made from cellulose acetate, Gigi's signature material. Guests enjoyed an immersive experience, interacted with the creative team, and participated in customization workshops. This pop-up marked a turning point for Gigi, strengthening its connection with its customers and affirming its desire to create unique experiences around its products.
This brand celebrates the freedom to live life to the fullest through elegant and sustainable hair accessories. Using cellulose acetate, a biodegradable material made from cotton fibers, My Name Is Gigi Paris combines strength and natural shine to enhance each creation. Every detail counts, like the small pink dot in their logo, a symbol of their love for understated perfection. Gigi Paris caters to a passionate community who share these values, offering objects designed to last and make every moment special.
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