On the occasion of its 1st birthday, the DNVB My name is Gigi Paris is installed in our pop up 66 Legendre Street, Paris 17. A way to share your vision of beauty in the smallest details, and bring your community together... For real!
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How to carry out your first retail operation?
Identify the brand's target customers and their consumption habits
66 Legendre Street, Paris 17
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To celebrate its first birthday, My name is Gigi Paris organized its first pop up in the 17th arrondissement. The event brought the brand community together around its elegant collection of accessories made of cellulose acetate, Gigi's signature material. The guests were able to enjoy an immersive experience, interact with the creative team and participate in customization workshops. This pop up marked a turning point for Gigi, strengthening her bond with her customers and affirming her desire to create unique experiences around her products.
This brand celebrates the freedom to live life to the fullest through stylish and sustainable hair accessories. Using cellulose acetate, a biodegradable material made from cotton fibers, My name is Gigi Paris combines solidity and natural shine to enhance each creation. Every detail counts, like the little pink dot on their logo, a symbol of their love for discreet perfection. Gigi Paris is aimed at a passionate community that shares these values, offering objects designed to last and make every moment special.
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