It's at the foot of the Wall of I love you, at 8 rue des Abbesses, Paris 18, which Figaret set up for his Operation seduction. Between new scenography, collaboration with other brands and its iconic products, The brand is shouting loud and clear its repositioning !
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How can you regain your former fame?
Define a new retail strategy while maintaining the brand's DNA
8 rue des Abbesses, Paris 18
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The brand's pop-up store is located at 8 rue des Abbesses, in the 18th arrondissement, near the Wall of I Love You. In a nod to this reference in Parisian tourism, the brand exclusively offers a Je t'aime shirt in the colors of this one. We also find exclusive and timeless collaborations of the brand, underlining a strong desire to modernize while maintaining its historical DNA.
It is through the use of materials and a collaboration with En Vrac that Figaret transmits its responsible commitments, to meet the needs of an ever more demanding and committed clientele. Chez Nestore, we salute the scenography of the store, What on loves strongly!
In 1968, Alain Figaret opened his first store in Biarritz, launching a unique vision of shirts. Each Figaret shirt is a timeless piece, made from prestigious fabrics and designed to last. In 1970, she shook up the codes by launching the pink shirt for men, before expanding her offer with ready-to-wear in the 1980s. This audacity, combined with meticulous craftsmanship, makes Figaret an iconic house, where classical heritage meets contemporary vitality.
Today, Figaret continues to tell this story, enriched with modern values such as sustainability and innovation. With 96% of its materials certified and a dedicated repair service, the house advocates responsible fashion. To extend this quest for excellence, Figaret opened a pop up store in the 18th arrondissement of Paris, a strategic address to reach an international clientele.
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