Figaret uses retail to achieve its metamorphosis

It is at the foot of the Wall of Love, at 8 rue des Abbesses, Paris 18 , that Figaret sets up for its seduction operation . Between new scenography, collaboration with other brands and its emblematic products, the brand is shouting its repositioning loud and clear !

Figaret

Discover the retail experiments

The issue of the brand

How to regain your former fame?

Nestore’s part

Define a new retail strategy while preserving the brand's DNA

Figaret
Figaret
No items found.
No items found.
Figaret

Figaret's elegant pop-up store

The brand's pop-up store is located at 8 rue des Abbesses, in the 18th arrondissement , near the Mur des Je t'aime. In a nod to this landmark of Parisian tourism, the brand is offering an exclusive Je t'aime shirt in its colors. There are also exclusive collaborations and the brand's timeless classics, highlighting a strong desire to modernize while preserving its historical DNA.

Figaret demonstrates its responsible commitment through a play on materials and a collaboration with En Vrac, meeting the needs of an increasingly demanding and engaged clientele. At Nestore, we applaud the store's design, which we love !

The elegant story of Figaret

In 1968, Alain Figaret opened his first boutique in Biarritz, launching a unique vision of the shirt. Each Figaret shirt is a timeless piece, crafted from prestigious fabrics and designed to last. In 1970, it challenged the norms by launching the pink shirt for men, before expanding its offering with ready-to-wear in the 1980s. This boldness, combined with meticulous craftsmanship, has made Figaret an iconic fashion house, where classic heritage meets contemporary vitality.

Today, Figaret continues to tell this story, enriched with modern values like sustainability and innovation. With 96% of its materials certified and a dedicated repair service, the brand advocates responsible fashion. To extend this quest for excellence, Figaret has opened a pop-up store in the 18th arrondissement of Paris, a strategic location to reach an international clientele.

Others inspiring retail projects

Courreges
Spurs
Asphalte