Baya Paris offers accessories for the practice of yoga . A young DNVB , the brand launched its first pop-up store in the Batignolles district. The project was able to attract and create a true community of loyal followers. The pop-up store was an opportunity to explore emotional connections with a brand of enthusiasts by creating workshops and meetings.
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How is it possible to bring the products and Baya’s identity to life in a limited space ?
To elaborate an adapted merchandising to put forth Baya products.
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Batignolles
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In the shop in the Batignolles, Baya Paris exhibited its products for yoga. As long as the pop-up store lasted, workshops having to do with well-being were organized (DIY workshop to create one’s own make-up remover wipes made of fabric or masterclasses “Moon rituals & Astrology” with professional speakers). You only had to book online on their website. The ideal solution to fidelize customers and broaden your customer database.
Hortense Bourgois and Agnès Gardelle are two yoga lovers who decided to start Baya Paris in 2016. It is thanks to an Ulule campaign that their first yoga mats were brought to life. Baya has four ranges of technical and premium mats and about twenty very creative designs which are inspired by trips and encounters made by the founders. Then, it offers new accessories, meditative cushions and activewear.
The idea is that each person can find and create their own yoga, which corresponds to them with accessories that resemble them.
“Because all of us are unique, BAYA makes you able to live YOUR yoga, to express YOUR way of practicing, thanks to products and contents which are adapted to your need and your universe.”
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