After several years on a digital pure player model, The Refiners decided to go physical first by testing via pop-up stores and then by opening permanent stores. Today they have a integrated and omnichannel model which is based on their e-shop, their 6 permanent stores And Pop-up stores to capitalize on their highlights. This time, Nestore is supporting them in their operation at Batignolles.
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What target and location to reinforce its commercial highlights?
With Les Raffineurs, we identified that the purpose of the pop-up was to reinforce sales.
Detection of the location in accordance with the target target and the desired period.
Operational implementation, installation of tools, performance measurement and interfacing with their tools.
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Batignolles
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What location to reinforce its commercial highlights?
Search for the ideal location and store to create the pop-up store.
Palais des Conferences, Paris
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In the store, we find products carefully selected by the Refiners team for a panel of more than 250 products from all over the world. The whole universe of the brand is there: a real Ali Baba cave to find gift inspiration for all wallets. Their aim is to find original products that come from a unique know-how. From shaving kits to trendy backpacks to whiskey and many other unusual products, there is something for every man.
Les Raffineurs is the concept store specializing in gifts. Founded in 2014, the brand took its first steps online. If e-commerce remains their main sales channel, going to meet customers was for them the key to their growth. It is also a way to conquer new customers by setting up shop in person on an ephemeral basis to capitalize on its strengths.
Since then, with now 6 permanent stores under their belt, they have continued to assert their ambition for retail expansion and their objective of approaching fifteen addresses by 2027.
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