After several years of a pure player digital model, Les Raffineurs decided to launch into the physical world, first by testing pop-up stores and then by opening permanent boutiques. They now have an integrated and omnichannel model based on their e-shop, their 6 permanent boutiques and pop-up stores to capitalize on their strong moments. This time, Nestore is supporting them in their operation in Batignolles .
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What target and what location should they choose to reinforce the brand during high commercial periods?
With Les Raffineurs, we remarked that the pop-up played the part of a commercial reinforcement.
To find the location according to the aimed target and the wanted period.
To take care of the operational setup, the installation of tools to measure performance and interfacing with their tools.
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Batignolles
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Where can you provide support during your peak sales periods?
Search for the ideal location and shop for the pop-up store.
Congress Center, Paris
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In the shop, there are products carefully selected by the Raffineurs’ team which make for a panel of more than 250 products coming from every part of the world. All the universe of the brand is there: a true Ali Baba’s cave to find inspirations for gifts adapted to all kinds of budgets. Their purpose is to find original products, originating from a unique savoir-faire. In between shaving kits, trending backpacks, Whisky and several other peculiar items, every man will find a perfect product.
Les Raffineurs is a brand dedicated to men. At first, it was an e-commerce website selling products and experiences for men.
Les Raffineurs is the concept store specialising in gifts. Founded in 2014, the brand took its first steps online. While e-commerce remains their main sales channel, going out to meet customers was the key to their growth. It was also a way for them to win over new customers by setting up short-lived physical stores to capitalise on their highlights.
Since then, with 6 permanent shops under their belts, they have continued to affirm their retail expansion ambitions and their goal of approaching fifteen addresses by 2027.
