Like Balzac or Make My Lemonade have already done it, Elise Chalmin pamper its community on the occasion of End of year celebrations. By setting up at the pop-up store 9 Rue du Marché Saint Honore, the brand focuses on proximity to its customers while promoting its premium positioning.
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How can we take advantage of the end of year celebrations to further include Elise Chalmin in the Parisian landscape?
Identify a suitable audience and a neighborhood with an adequate positioning for the brand identity
9 rue du Marché Saint-Honoré, Paris 1
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Elise Chalmin's pop-up store opens for the end of year celebrations. Located at 9 rue du Marché Saint-Honoré in the 1st arrondissement, it targets a more tourist clientele, compared to the permanent store in the 9th arrondissement. This second point of sale therefore aims to reach new customers, and to bring together an already existing community, around a clearance sale, a special Christmas selection and the possibility of customizing purchases. It invites you to an exclusive and local experience, while celebrating the magic of the holidays.
Parisian, Elise Chalmin founded his eponymous brand after graduating from illustration studies in London. Passionate about design and architecture, she dares to combine associations, mixes influences to tend towards emancipation through clothing. By looking for “the handsome wherever he is”, the DNVB explodes, and has more than 83,000 followers on Instagram. Laughing, drinking, eating well and being in good shape have never been more stylish!
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