Like Balzac or even Make My Lemonade have already done so, Elise Chalmin pampers her community during the end-of-year celebrations. By setting up at the pop-up store at 9 rue du Marché Saint Honoré , the brand is focusing on proximity to its customers while promoting its premium positioning.
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How can we take advantage of the end-of-year holidays to further establish Elise Chalmin in the Parisian landscape?
Identify a suitable audience and a neighborhood with the appropriate positioning for the brand identity
9 rue du Marché Saint-Honoré, Paris 1
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Elise Chalmin's pop-up store opens for the holiday season. Located at 9 rue du Marché Saint-Honoré in the 1st arrondissement , it targets a more touristy clientele, compared to the permanent store in the 9th arrondissement. This second point of sale therefore targets a new clientele, and to bring together an already existing community, around a sale, a special Christmas selection and the possibility of personalizing its purchases. It invites you to an exclusive and local experience, while celebrating the magic of the holidays.
Parisian Elise Chalmin founded her eponymous brand after graduating from illustration studies in London. Passionate about design and architecture, she dares to combine and blend influences to strive for emancipation through clothing. By seeking " beauty wherever it is found," the DNVB exploded, amassing more than 83,000 followers on Instagram. Laughing, drinking, eating well, and looking good have never been so stylish!
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