Maison Demarle is launching its first-ever BtoC pop-up store at 36 rue Etienne Marcel for the holiday season. This is an opportunity to introduce its range of exceptional baking molds to a new clientele.
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What is the appropriate strategy for attracting a new BtoC target?
Identify a neighborhood and a store that reflect a high-end image while maximizing the visibility of the operation.
36 rue Etienne Marcel, 2nd Paris
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With its first BtoC pop-up store , Maison Demarle is reaching out to a new clientele. The essential Silpat and Flexipan products are displayed alongside new products. exclusives, in a space designed to reflect the brand's unity. At the back, the Bar à Douceur invites visitors to savor chef creations, while pastry chef Nicolas Paciello will host five exclusive culinary shows. This boutique for rent perfectly illustrates Maison Demarle's retail strategy to appeal to the BtoC market.
Founded in 1965 by Guy Demarle, a visionary baker, Maison Demarle transformed the world of baking and pastry making . Its first innovation, a non-stick silicone-coated baking mat, revolutionized the sector. Since then, the brand has continued to push the boundaries of culinary creativity with its Flexipan and Silpat products, symbols of Made in France excellence. In 2022, the brand consolidated its legacy by launching Maison Demarle, bringing Flexipan and Silpat together under a single identity. In 2023, its leadership ambition was confirmed with the entry of Flexipan into the BtoC market.
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