For one event, Kenwood turns our boutique in the Haut Marais (rue Charles François Dupuis) into an Italian trattoria to unveil My Pizzeria, its very first pizza oven. A market stall, a deli, pizza workshops and a cocktail bar: a red-and-pink world where the product is tasted as much as it is seen.
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How do you bring a product launch to life and get press and content creators to try it, in a space that truly reflects the brand?
Providing a boutique in the heart of the Haut Marais, flexible enough to host several experience areas, from the window display to the bar, and stage an immersive press event around the launch.
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Kenwood set up its pop-up Trattoria at rue Charles-François Dupuis, in the Haut Marais. The tone was set from the street: striped bistro curtains, red window lettering and a table laid in the window, complete with candles and chillies.
Inside, every corner told a story of Italy. A market stall overflowed with tomatoes, peppers and chillies. A deli stocked with sauces and preserves showcased My Pizzeria alongside the Go collection. A long gingham-covered table hosted an antipasti buffet and workshop stations, where guests topped and baked their own pizza in three minutes, guided by pizzaiolo Gabriel (@pizzagabriel_official).
To spice things up, a challenge wheel (Spicy challenge, Surprise ingredient, Pitch your pizza…) and a cocktail bar equipped with Kenwood blenders completed the experience.
Best known for its stand mixers, Kenwood stepped into the pizza game with My Pizzeria: a compact oven that reaches 400°C and bakes a pizza in minutes, right from the kitchen counter.
Designed as an extension of that promise of sharing, the Trattoria turned a product launch into a lived moment, down to a sweet finishing touch: co-branded Kenwood × Nutella jars.
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