The San Antonio Spurs club uses retail as a communication medium during NBA Games Paris 2025. A way to bring together all European fans in a store in the heart of the Marais, and to organize meetings with players, in particular our dear Victor Wembanyama!
%20(1).jpg)
.png)
How can fans of the San Antonio club be brought together other than during the two games of the NBA Games 2025?
Support this foreign franchise with their retail establishment, identify the right partners and a neighborhood with a tourist flow
.jpg)
20 Rue des Francs Bourgeois, Paris 3
-min.png)
.avif)
.avif)
.jpg)
The San Antonio Spurs marked their move to the NBA Paris Game 2025 by inaugurating a Spurs pop-up store in the heart of the Marais, an emblematic district popular with an international clientele. This ephemeral pop-up, designed as an immersive showcase, combined storytelling and experiential retail, offering fans an exclusive Spurs in Paris collection, merchandise and iconic jerseys, including that of rising star Wemby.
For toughen The emotional commitment of fans, several former and current San Antonio Spurs players came to meet the fans. This Spurs pop-up store was not limited to sales: it also served as a laboratory to analyze European consumer behavior and refine the franchise's retail strategy.
With this initiative, San Antonio Spurs is demonstrating the impact of a well-thought-out pop-up store in conquering new markets and strengthening their passionate community.
â
The San Antonio Spurs, a legendary NBA franchise, have made basketball history with their impressive track record and legends, including Tony Parker, the first French person to be inducted into the Hall of Fame. With the arrival of the phenomenon Victor Wembanyama, alias Wemby, the team is writing a new chapter in its heritage, combining tradition and renewal.
For the NBA Paris Game 2025, Spurs celebrate their heritage by opening a pop-up store Spurs in the Swamp. Ce Immersive pop-up store highlights their history, from the trophies of the Parker era to the new generation.
Fans discover an exclusive collection, iconic jerseys and can meet former and current players. A way for the San Antonio Spurs to strengthen their presence in Europe.
â
