Like every year, we take pleasure in supporting Lab'Bel, The family endowment fund Bel, for dramatize the Laughing Cow. To do this, the organization has chosen to set up in our pop-up store Rue des Blancs-Manteaux, in the heart of the Capital.
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How to translate Lab'Bel's presence at FIAC in the context of a store?
We chose a location and imagined a screenplay that best transcribes both the universe of Mel Bochner but especially the one that Lab'Bel wishes to create. We prioritized the ability to tell a story about commercial effectiveness in recruiting the sales force.
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How to create an ephemeral art gallery around a consumer product
Turnkey pop-up store, screenwriting and transcription of the identity of the artist Franz Erhard Walther.
Photos: ©Martin Argyroglo for Lab'Bel
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How do you transform a space into an ephemeral art gallery?
Collaboration between the Lab'Bel Artistic Laboratory and the artist Martha Wilson, as part of the 10th edition of the Laughing Cow® Collector's Box.
Paris International Fair
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Thanks to the Nestore team for always listening to our needs and requests that are quite demanding in terms of art and production with great know-how.
Silvia Guerra, Lab'Bel Artistic Director
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