The Alchemist Atelier is a start-up born from a collaboration between PUIG and BOSH.
Their ambition: revolutionizing perfume, using technology that allows everyone to make their own perfume. Depending on the uses, some buy the Scent Creator, others the different fragrances they have made with the help of a perfumer.
We supported TAA as soon as they were created and during all stages of their development in physics, in particular in the implementation of 36 Etienne Marcel Street.
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How to give substance to the concept in a physical space, optimize the marketing mix and maximize the performance of the customer journey?
For 2 years, our multidisciplinary teams worked on the definition and evolution of the concept in stores: analysis of market data, targeted interviews with consumers and measurement of performance and experience in stores.
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Support through a Design Thinking approach: a first store for beta testers, a more successful store concept, optimization of the integration of this store as part of a global customer journey.
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Etienne Marcel
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“Being based in Barcelona, Nestore was a key player in our launch. They helped us a lot in setting up the store, working with us on all aspects: concept, staffing and implementation. I don't know what we would have done without Jerome, we even nicknamed him “MacGyver” within the team.”
Alvaro, CEO and co-founder of The Alchemist Atelier
Behind this dark storefront, an immersive dive into the world of fragrances and an interactive experience in a multisensory environment await you.
In this pop up store that deploys lights, colors and movements, visitors are invited to explore and personally experience the essences presented in the Perfume Library, with the help of the perfumers present in the store. You will be able to discover all the secrets of perfume creation and start with your own. The brand has a fairly impressive olfactory repertoire. You will be able to choose your bases and your agreements between a collection of 34 fragrances (16 bases and 18 agreements).
The Alchemist Atelier pop up store is the desire to revolutionize the perfumery sector by creating your own perfume using a revolutionary technology: the Scent Creator. It is a connected machine that will combine selected fragrances and create a tailor-made perfume according to desires.
Today, The Alchemist is working with the L'Artisan Parfumeur brand. The objective is to maximize the benefits and learning of other perfume brands while sharing The Alchemist Atelier's technology and expertise with as many people as possible.
