In the heart of the 1st arrondissement, we are attending At the first steps in retail in Petitjean Paris. With a nice community on Instagram, this DNVB is starting to meet its customers On the occasion of the end of year celebrations. Creator of silk fashion accessories, the brand has set up its pop-up store in Rue Marché Saint Honoré.
.webp)
.png)
How to take DNVB's first retail steps? What neighborhood, what space?
Find a store whose neighborhood corresponds to the target, in which we find the bucolic universe of the DNVB.
.webp)
9 rue Marché Saint Honoré, Paris 1
-min.png)
.avif)
.avif)
The pop-up store on Rue Marché Saint Honoré has a 35 m² long space, including a long mirror on the left wall. Petitjean Paris knew how to use this space to arouse the interest of passers-by. Léa's creations, exhibited on the walls of the pop-up store, similar to an Art gallery, invite each customer to enter their universe.
The association between poetic design and the know-how of the silky people of Lyon has brought together a nice community on the social networks of Petitjean Paris. The founder, Léa Petitjean, projects her childhood memories, her life in Paris and the landscapes of Jura to create unique, hand-drawn collections. Through the first pop-up store, the brand highlights its silk squares but also the best seller: the silk bracelet.
.webp)