In the heart of the 1st arrondissement, Petitjean Paris is taking its first steps into retail. With a nice community on Instagram, this DNVB is setting out to meet its customers for the festive season. A designer of silk fashion accessories, the brand has set up its pop-up store in the rue Marché Saint Honoré.
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How do you take your first retail steps at the DNVB? Which district, which space?
Find a shop in an area that matches your target market, where you can find the bucolic world of the DNVB.
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The pop-up store on the rue Marché Saint Honoré is a 35 m² long space, with a long mirror on the left-hand wall. Petitjean Paris has used this space to attract the interest of passers-by. Léa's creations, displayed on the walls of the pop-up store, similar to an art gallery, invite customers to enter her world.
The combination of poetic design and the expertise of Lyon's silk manufacturers has brought together an attractive community on Petitjean Paris' social networks. The founder, Léa Petitjean, projects her childhood memories, her Parisian life and the landscapes of the Jura to create unique, hand-drawn collections. The brand's first pop-up store showcases not only its silk squares but also its best-selling silk bracelet.
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