Following a successful first pop-up store on Rue du Marché-Saint-Honoré in Paris’s 1st arrondissement, the French DNVB Petitjean has once again partnered with Nestore. To connect with its customers, the brand is heading to the Marais this time, on Sainte-Croix-de-la-Bretonnerie Street. A new pop-up store designed around a soft, feminine atmosphere, staying true to its brand identity.
.png)
How to take DNVB's first retail steps? What neighborhood, what space?
Find a store whose neighborhood corresponds to the target, in which we find the bucolic universe of the DNVB.
.webp)
9 rue Marché Saint Honoré, Paris 1
-min.png)
Scale their offline presence and bring Petitjean’s brand universe to a new audience.
Find the ideal venue to elevate the brand in a new high-potential retail area.
1 rue Sainte-Croix-de-la-Bretonnerie, 4th arrondissement, Paris
.avif)
.avif)
Petitjean has beautifully transformed its venues at Rue du Marché-Saint-Honoré and Rue Sainte-Croix-de-la-Bretonnerie. Far more than simple boutiques, its pop-up stores feel like true art galleries where every creation becomes a showcase piece. Repainted in soft, pastoral, and rustic tones, these spaces offer a genuine breath of nature right in the heart of the capital.
Designed like a painting, each Petitjean silk scarf is worn with passion, much like a signature perfume. Its founder, Léa, hand-paints a unique universe informed by Jura landscapes, Parisian life, and childhood memories. Across both pop-up stores, the brand highlights these exceptional creations while shining a spotlight on its flagship piece: the iconic silk bracelet.
